Best WooCommerce Email Marketing Plugins (Free & Paid)

In the world of eCommerce, email marketing remains a powerful tool for engaging customers, driving sales, and fostering brand loyalty. For WordPress users, finding the right email marketing plugin for WooCommerce is essential.

Effective email marketing is crucial for any WooCommerce business, offering a direct line to customers that drives engagement and boosts revenue.

According to research, 59% of consumers report that marketing emails influence purchasing decisions. Additionally, over half of these consumers make a purchase from an email at least once a month.

In this article, we explore a curated selection of free and paid WooCommerce email marketing plugins, highlighting their key features, benefits, and how they can transform your marketing efforts.

Whether you’re looking to automate campaigns, personalize customer interactions, or analyze performance metrics, these plugins are tailored to enhance your store’s email marketing strategy and drive sustainable growth.

Key Takeaways: 

• Email marketing plugins enable direct customer communication through personalized emails, enhancing engagement and loyalty.
• Targeted campaigns can drive traffic and increase sales, with email marketing offering a high ROI.
• Automation saves time by sending timely messages based on customer behavior, improving efficiency.
• From customizable templates to advanced segmentation, plugins cater to diverse marketing needs and budgets.
• Detailed analytics help optimize campaigns by tracking performance and customer interactions like clicks, open rates, etc.

What is Email Marketing in WooCommerce?

Email marketing in WooCommerce refers to using email campaigns to engage with customers and drive sales within a WooCommerce store. It involves sending targeted, personalized messages to your customers based on their behavior, preferences, or interactions with your store. 

WooCommerce email marketing typically includes automating key communication, such as: Order confirmations, Shipping updates, Abandoned cart reminders, and Promotional emails. By using email marketing, WooCommerce store owners can increase customer engagement, build loyalty, and boost conversions.

Why is Email Marketing important for WooCommerce Stores?

Email marketing is a crucial element of a successful eCommerce strategy. It enables direct communication with your customers. For WooCommerce stores, email marketing can have a significant impact on your bottom line in several ways:

• Increased Sales: Sending targeted promotional emails can drive traffic to your store and increase sales. According to a study by DMA, email marketing has an average ROI of $42 for every dollar spent.
• Customer Retention: Regularly engaging with your customers through email helps build loyalty and encourages repeat purchases. A report by Adobe found that returning customers spend 67% more than new customers.
• Brand Awareness: Email marketing lets you stay top-of-mind with your audience, reinforcing your brand message and values.

Benefits of Using Email Marketing Plugins

Using eCommerce email marketing plugins offers several advantages that can elevate your store’s marketing efforts:

• Automation: Automate your email campaigns to save time and ensure timely customer communication.
• Personalization: Create personalized email content based on customer behavior and preferences to enhance engagement.
• Segmentation: Segment your email list to send targeted messages to specific customer groups, improving the relevance of your emails.
• Analytics: Track the performance of your email campaigns with detailed analytics and reports to make data-driven decisions.
• Integration: Seamlessly connect your email marketing efforts with your WooCommerce store, allowing for easy customer data management, order history, and product recommendations.
• Cost-Effective Marketing: Unlike traditional advertising methods, email marketing through WooCommerce plugins offers a high ROI, making it a cost-effective way to reach and engage your audience.

Recommended Blogs for You:
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👉 WooCommerce Email Marketing Guide: Tools, Tips & Best Practices
👉 Setting Up Email Forwarding: A Comprehensive Guide For Business Owners
👉 6 Email Subscription Popup Examples to Increase Conversions
👉 5 Email UX Design Practices and Template Examples

Best WooCommerce Email Marketing Plugins [Paid]

Choosing the right paid WooCommerce email marketing plugin can significantly impact your WooCommerce store’s success.

1. ShopLentor (Email Automation)

ShopLentor’s email automation Module is a powerful tool for WooCommerce store owners. It helps streamline customer engagement and retention.

It simplifies the process of sending personalized, targeted emails, including feedback requests, exclusive offers, and re-engagement campaigns.

This ensures that your communications are timely and relevant, fostering stronger customer relationships and boosting revenue.

ShopLentor allows you to automate email sequences tailored to different customer journey stages, such as welcoming new customers or encouraging repeat purchases.

You can efficiently manage your email marketing efforts without manual intervention by setting up workflows with triggers, rules, and actions.

This automation saves you time and helps maintain consistent communication with your customers, ensuring they stay engaged with your brand.

Overall, ShopLentor’s email automation is a powerful tool for WooCommerce store owners looking to enhance their marketing strategy and build lasting customer connections.

ShopLentor is not limited to just the email automation feature. It’s an all-in-one solution that provides over 200+ advanced features and functionalities for WooCommerce stores.

Key Features:

• Automated Personalization: Sends personalized emails based on customer behaviors and preferences.
• Advanced Workflow Automation: Advanced workflow systems to set triggers, rules, and actions, ensuring timely, condition-based email sending.
• Feedback Requests: Automates the process of soliciting feedback from customers to improve service and products.
• Exclusive Offers: Automatically delivers exclusive promotions and discounts to targeted customer segments.
• Re-engagement Campaigns: Initiates automated campaigns to re-engage inactive customers and regain their interest.

Pricing: ShopLentor offers various pricing plans starting at $99 per year. For those seeking a long-term investment, it also provides lifetime offers starting at $259.

2. HubSpot

HubSpot is a comprehensive sales and marketing platform that offers a range of tools for online business owners. This includes excellent email marketing tools, which are ideal for larger eCommerce stores looking to elevate their marketing campaigns.

HubSpot’s WordPress plugin allows you to sync WooCommerce store data with your HubSpot account, enabling you to track customers and their orders effectively. You can segment your audience based on their actions and automate your marketing campaigns to drive more sales.

HubSpot’s plugin also helps you monitor your store’s growth with advanced reporting and analytics. The built-in analytics enable you to identify the most effective marketing efforts and areas needing improvement.

Additionally, HubSpot features a drag-and-drop email builder to create stunning, responsive emails, which you can personalize based on recipients’ previous purchases.

Key Features

• Email marketing and automation: Automate and manage email campaigns to reach customers with targeted promotions, follow-ups, and updates.
• Personalization: HubSpot’s personalization options make it easy to address recipients by name or include other contact details in email content
• Powerful list segmentation: Segment contacts into targeted lists for sending highly relevant and personalized messages.
• Sync WooCommerce data: Integrate your WooCommerce data seamlessly with HubSpot.
• AI-Powered Writing: Quickly generate, edit, and refine email content using AI tools to save time and enhance quality.
• A/B Testing & Analytics: A/B testing tools optimize email elements like subject lines and content.

Pricing

Premium plans start at $15 per month.

3. Klaviyo

Klaviyo is a sophisticated email marketing plugin designed to enhance email marketing campaigns and increase revenue for eCommerce stores through data science.

Klaviyo WooCommerce email marketing plugin provides dynamic segmentation, enabling real-time customer segmentation for more precise targeting. 

For instance, you can categorize your audience based on acquisition source or average order value, allowing you to identify which customers purchase more and their sources.

Klaviyo’s standout features include its advanced reporting capabilities and data science tools. It can forecast a customer’s likelihood of repurchasing, predict their total future spending, and next purchase date, and calculate lifetime value. Utilizing this data helps boost sales by focusing on the most profitable customer segments.

Key Features

• Advanced Segmentation: Allows for creating highly targeted lists based on customer behavior and attributes, improving the relevance of campaigns.
• Automated Flows: Enables setting up automated email and SMS sequences for various customer interactions, such as welcome series and cart abandonment.
• Customizable Templates: Provides a variety of email and SMS templates that can be easily customized to match your brand’s style.
• Personalization: Allows for dynamic content and personalized messaging based on customer data, enhancing engagement and conversion rates.
• A/B Testing: Supports testing different versions of emails and SMS messages to determine which performs best, optimizing marketing strategies.
• Predictive Analytics: Uses data-driven insights to predict customer behavior and trends, helping to tailor marketing strategies and improve ROI.

Pricing:

Premium Plans start at $45 monthly for up to 1,500 contacts and 15,000 monthly email sends.

4. Mailchimp

Mailchimp is a widely popular email marketing tool that WooCommerce stores can leverage to build effective marketing strategies.

Mailchimp WooCommerce plugin allows you to sync purchase data with your Mailchimp account. It enables you to send targeted campaigns easily and automatically follow up with shoppers after a purchase. 

You can also recover abandoned carts, recommend products, and measure the ROI of your email marketing efforts.

Mailchimp provides access to various analytical reports to help you understand the impact of your email marketing campaigns on customers. This reliable and user-friendly email marketing service can grow your eCommerce brand.

Key Features

• Sync purchase data: Integrate purchase data with your Mailchimp account seamlessly.
• WooCommerce email automation: Automate your email marketing processes.
• Showcase product recommendations: Personalize product suggestions for customers.
• Embeddable popup forms: Capture leads directly from your website.
• Track and segment your audience: Segment your audience based on purchase frequency and history.

Pricing:

Standard plans start at $10 per month(annually) for the first 12 months, and Monthly plans $20 per month.

5. Mail Mint

If you want to make email marketing simple and effective, Mail Mint is the tool for you. It integrates directly with WordPress, so you can manage your emails and customer interactions all in one place.

Whether you’re using WooCommerce or running an online course, Mail Mint makes it easy to connect with your audience and grow your business.

For example, let’s say you’ve got a WooCommerce store, and you’ve noticed some customers leaving items in their carts. With Mail Mint, you can set up an automated email or SMS reminder to bring them back and complete their purchase without lifting a finger.

Key Features:

• Pre-Built Templates: You’ll love the ready-to-use email and SMS templates that make getting started a breeze.
• WooCommerce Integration: Automatically handles order confirmations, abandoned carts, and more, all with ease.
• Automation: Set up smart, automated emails and SMS for any customer interaction, from welcome to follow-ups.
• Abandoned Cart Recovery: Automatically remind customers who left items in their cart and bring them back to buy.
• WordPress Integration: All of this happens right inside WordPress, so you don’t need to juggle multiple tools.

Pricing:

• Free Version: Get started with the free version available in the WordPress repository.
• Premium Plans: When you’re ready to take it up a notch, premium plans start at $149/year, offering advanced features, integrations, and priority support.

6. FluentCRM

FluentCRM is the premier automated email marketing and CRM plugin, offering a perfect blend of functionality and ease of use. This plugin is essential for accelerating your company’s growth.

FluentCRM simplifies email marketing tasks with its powerful automation features. It allows you to handle everything from collecting customer data to nurturing leads, maintaining relationships, and gaining valuable insights, all within one platform.

FluentCRM provides a comprehensive view of different audience types, including clients, members, subscribers, and users. Additionally, combining FluentCRM with FluentSMTP ensures the reliable delivery of all your transactional and marketing emails, revolutionizing your email marketing interactions.

Key Features:

• Lead Management: Create, organize, monitor, and nurture leads directly from your WordPress dashboard.
• Campaign Monitoring: Manage email campaigns with an easy-to-use dashboard.
• Automated Email Sequences: Set up and send automated email sequences.
• Plugin Integration: Smooth integration with over 40+ plugins for enhanced functionality.
• Customer Journey Insight: Gain a complete view of the customer’s journey.
• Efficient Email Funnels: Set up automated email funnels to streamline your marketing efforts.
• Detailed Reporting: Access detailed reports and CRM statistics from the report dashboard.

Pricing:

• Solo Entrepreneurs: $103 per year for 1 site license, including 1-year support with all features and updates.
• Small Businesses: $199 per year for 5 site license.
• Agencies: $399 per year for 50 site license.

7. Brevo

Brevo’s email marketing plugin offers an all-in-one solution for engaging with your WooCommerce customers and fostering long-term relationships through targeted campaigns. 

The WooCommerce plugin seamlessly syncs your customer data with your Brevo account, enabling you to segment customers based on their purchasing behavior.

With Brevo, you can effortlessly create stunning, responsive emails using a drag-and-drop editor. Personalize these emails to captivate your customers with updates on new promotions, product launches, and more, ensuring effective and meaningful communication.

Key Features:

• Powerful Contact Segmentation: Segment your customers for more targeted campaigns based on their purchasing behavior.
• Email Marketing Automation: Automate your email marketing processes to save time and increase efficiency.
• Unlimited Contacts Storage: Store unlimited contacts, syncing new subscribers and customers effortlessly.
• Intuitive Drag-and-Drop Editor: Create beautifully designed email campaigns quickly and easily.

Pricing Plan: 

Premium Plans start at $8.08 monthly, including unlimited contacts and up to 5,000 monthly emails.

Best WooCommerce Email Marketing Plugins [Free]

When running a WooCommerce store, reaching out to customers with timely and targeted emails is essential for growth. Free email marketing plugins can help you achieve this by keeping your budget in check. 

Below, we enlisted some of the best free plugins designed specifically to enhance WooCommerce email marketing efforts.

1. MailPoet

The MailPoet email marketing plugin allows you to personalize follow-up emails based on specific products or categories that customers have purchased. You can schedule these follow-ups to be sent immediately or at set intervals after a purchase. 

MailPoet also offers powerful list segmentation capabilities, enabling you to tailor email campaigns based on customer purchase behaviors such as order frequency, total spending, location, or active subscriptions. 

Key Features:

• Newsletters and Promotional Campaigns: Create and send engaging newsletters and promotional emails directly from WordPress.
• WooCommerce Email Customization: Customize emails for WooCommerce products and categories to better resonate with your audience.
• Automated Email Campaigns: Set up automated campaigns to nurture leads and encourage repeat purchases.
• Interest and Behavior-Based Segmentation: Segment subscribers for targeted marketing based on their interests and past behaviors.

Pricing: Free plan includes up to 1,000 subscribers and 5,000 monthly emails.

2. OptinMonster

OptinMonster is a leading email newsletter popup plugin for WordPress that enhances email marketing efforts and boosts lead generation. Designed to convert website visitors into subscribers and customers seamlessly, OptinMonster offers a user-friendly interface. It allows easy creation of email subscription forms and engaging campaigns.

This plugin integrates effortlessly with dozens of popular email marketing services and CRMs, ensuring compatibility with platforms like MailChimp, HubSpot, and more. It supports embedded forms and shortcode-based plugins like WPForms and Gravity Forms to provide flexibility in capturing and managing leads.

OptinMonster ensures reliable email marketing performance with features like A/B split testing for optimizing campaigns and accurate analytics for tracking conversions. 

OptinMonster offers a scalable solution that includes lead storage, backup capabilities, and many more advanced features for businesses looking to maximize their email newsletter strategies.

Key Features:

• Email Marketing Integration: Seamlessly integrates with popular email marketing services like MailChimp, Hubspot, ConvertKit, Klaviyo, and more, ensuring efficient management of email subscribers.
• Customizable Email Subscription Forms: Create and customize email subscription forms easily to capture leads directly through your WordPress site.
• Lead Storage and Backup: Includes features for storing and backing up leads, ensuring no lead data is lost and enabling easy access for follow-up campaigns.
• A/B Testing: Conduct reliable A/B split testing for email campaigns to optimize performance and maximize conversion rates without the data skew issues typical with caching plugins.
• Analytics and Reporting: Provide accurate analytics and conversion data for email campaigns, facilitating data-driven decisions to improve email marketing strategies.

Pricing: It’s a free plugin.

3. ConvertKit

ConvertKit is a versatile email marketing plugin designed to streamline and optimize communication strategies. With ConvertKit, you can effortlessly create and embed email newsletter subscription forms throughout your WordPress site using intuitive Gutenberg blocks or simple shortcodes. 

Its robust automation capabilities enable you to send personalized emails tailored to subscriber behaviors and interests, enhancing engagement and conversion rates.

Key Features:

• Email Newsletter Forms: Easily design subscription forms and embed them anywhere on your WordPress site using Gutenberg blocks or shortcodes.
• Landing Pages: Build customizable landing pages to capture email subscribers or promote products without additional tools.
• Automated Email Marketing: Utilize powerful automation features to send targeted emails based on subscriber behavior and interests.
• Membership Sites: Create paid or free membership content easily by integrating ConvertKit products with your WordPress pages.
• Integration: Seamlessly integrates with popular plugins like Elementor, Contact Form 7, WooCommerce, and more for enhanced functionality.

Pricing: Free Plan Includes up to 1,000 subscribers.

4. Creative Mail

Creative Mail is a powerful plugin tailored for WordPress and WooCommerce users seeking comprehensive email marketing solutions. It seamlessly integrates with your site, allowing you to manage eCommerce contacts and form submissions directly within its CRM system. 

One of its standout features is the ability to replace standard WooCommerce notifications with customized, branded emails, enhancing your brand’s identity and customer experience.

This email marketing plugin facilitates automated email campaigns, from scheduled sends to complex multi-step marketing journeys. It ensures timely and personalized communication with your audience. Real-time analytics and interactive campaign maps provide detailed insights into email performance, empowering you to optimize strategies effectively. 

Key Features: 

• WordPress & WooCommerce Integration: Capture and manage eCommerce contacts and form submissions within creative mail’s CRM.
• Customizable Transactional Emails: Replace standard WooCommerce notifications with branded, styled emails.
• Automated Email Campaigns: Set up scheduled sends, single-step triggered emails, and multi-step marketing journeys.
• Analytics & Insights: Real-time statistics and interactive campaign maps provide detailed email performance insights.
• Contacts CRM: Manage contacts, track activity & behaviors, and label subscribers for targeted marketing.

Pricing: It’s a free plugin.

WooCommerce email marketing plugin comparison

Numerous WooCommerce email marketing plugins are available, each offering a variety of features to boost your online store’s email marketing efforts. In this comparison, we will explore some of the top choices to help you find the one that best meets your needs. 

Plugin Name	Free Plan available?	Paid plans start from
ShopLentor (Email automation module)	No	$99/year
HubSpot	Yes	$15/month
Mailchimp	Yes	$10/month
AutomateWoo	No	$13.25/month
Brevo	Yes	$8.08/month
Klaviyo	Yes	$45/month
MailPoet	Yes	$13/month
Squarespace	No	$16/month
FluentCRM	Yes	$77/year

How to Choose the Right WooCommerce Email Marketing Plugin

Selecting the right email marketing plugin for your WooCommerce store depends on several factors:

• Features: Identify the features that are most important for your business, such as automation, segmentation, and analytics.
• Ease of Use: Choose a plugin with an intuitive interface and easy setup process.
• Integration: Ensure the email marketing plugin integrates seamlessly with WooCommerce and other tools you use.
• Pricing: Consider your budget and compare the pricing plans of different plugins.
• Support: Check the quality of customer support and available resources, such as tutorials and documentation. 

Common Mistakes to Avoid While Choosing Email Marketing Tools

Many store owners select plugins based solely on cost or popularity without fully considering whether the tool meets their needs. Selecting the right email marketing tool for your WooCommerce store isn’t just about features and pricing. Being aware of some common mistakes can make the process smoother. 

When choosing a WooCommerce email marketing plugin, it’s essential to avoid making these common mistakes:

1. Ignoring Integration Capabilities

Mistake: Choosing an email marketing tool that does not integrate well with your existing systems (e.g., CRM, eCommerce platform, social media).

Solution: Ensure the tool offers seamless integration with your current software and platforms. Check for compatibility with your CRM, eCommerce site, and other tools you use regularly.

2. Overlooking Automation Features

Mistake: Selecting a tool with limited or no automation capabilities leads to time-consuming manual processes.

Solution: Look for email marketing tools with robust automation features, such as automated email sequences, triggered emails, and customer journey mapping. Automation saves time and ensures timely communication with your audience.

3. Not Considering Scalability

Mistake: Choosing a tool that meets your current needs but may not scale as your business grows.

Solution: Select a tool that can grow with your business. Ensure it can handle increasing contacts and offers advanced features you may need as your business expands.

4. Focusing Solely on Price

Mistake: Picking the cheapest option without considering the features and support offered.

Solution: While budget is important, focus on the tool’s value. Compare the features, customer support, and scalability against the price. Sometimes, paying more upfront can save money and hassle in the long run.

5. Neglecting Customer Support and Training

Mistake: Overlooking the importance of customer support and training resources.

Solution: Choose a tool that offers excellent customer support and comprehensive training materials. These can include tutorials, webinars, and a responsive support team to help you get the most out of the tool.

6. Ignoring Deliverability Rates

Mistake: The tool’s email deliverability rates were not considered.

Solution: Research the deliverability rates and reputation of the email marketing tool. High deliverability rates ensure your emails reach the intended recipients’ inboxes, not their spam folders.

7. Underestimating Reporting and Analytics

Mistake: Choosing a tool with poor reporting and analytics capabilities.

Solution: Opt for a tool that provides detailed analytics and reporting. This allows you to track the performance of your campaigns, understand customer behavior, and make data-driven decisions.

8. Not Testing Before Committing

Mistake: Committing to a tool without thoroughly testing its features and usability.

Solution: Use free trials or demo versions to test the tool before making a final decision. This will help you ensure that it meets your needs and is user-friendly.

Frequently Asked Question

Conclusion

Choosing the right WooCommerce email marketing plugins can significantly enhance your eCommerce store’s success. It can increase customer engagement, drive sales, and streamline marketing efforts. 

With various free and paid options, you can find a plugin that meets your needs and budget. By leveraging the power of these tools, you can automate and personalize your communication. Segment your audience effectively. Gain valuable insights through detailed analytics.

Ready to improve your email marketing performance? Explore the plugins mentioned above, and choose the one that best suits your WooCommerce store. Happy emailing!