How to Add Google Analytics to Shopify: Most Easy Way

In the eCommerce business world, website tracking is key to understanding your audience, their behavior, and how they interact with your store. Wondering how to track these metrics? That’s where Google Analytics 4 (GA4) comes in. 

GA4 is Google’s latest version of Analytics, designed to give you deep insights into customer journeys and help you make data-driven decisions. Adding Google Analytics to your Shopify store is simpler than it sounds.

If you’re ready to unlock deeper insights and make data-driven decisions, this guide will walk you through the easy steps to add Google Analytics to your Shopify store for maximum impact.

Let’s dive in and transform your online store with Google Analytics!

Key Takeaways

• Integrating Google Analytics lets you track visitor behavior, sales, and engagement effectively.
• Access to detailed analytics helps you make informed decisions to optimize your store’s performance.
• Learn about a useful app to connect Google Analytics 4 to Shopify store
• Understand the customer interactions to build marketing efforts and boost conversions.
• Utilize Google Analytics for continuous improvement to help you adapt and grow your online presence.

What Does Google Analytics Do? 

Google Analytics is a powerful tracking tool that helps you understand your shopify site’s performance. It tracks essential metrics like visitor numbers, bounce rates, and user behavior. Analyzing this data lets you identify your audience’s preferences and improve their experience.

This integration enables you to gather insights, optimize your marketing strategies, and enhance your online presence. Understanding these metrics empowers you to make data-driven decisions for your Shopify store’s growth and success.

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How to Add Google Analytics to Shopify: Step by Step

Setting up Google Analytics is crucial for tracking visitor actions and improving your store’s online presence. To track GA4 metrics with Google Analytics on your Shopify store, the GA4 Shopify app is an essential tool. Before starting, you must set up a Google Analytics account.

Step-1: Create a Google Analytics 4 account

Follow these simple steps to set up your Google Analytics account, even if you’re new to the process.

Go to Google Analytics. If you’re setting up Google Analytics for the first time, click on “Start Measuring”.

Add Name to your account, then click “Next.”

Enter a property name, set your time zone and currency, and click “Next” again.

Choose your business category and size, then click “Next.”

Select your primary goal, such as increasing engagement or generating more leads, and click “Create.”

Choose your region, agree to the terms, and then click “I accept.”

Select “Web” as the platform.

Enter your website URL and assign a name to your data stream, then click “Create Stream.”

Step-2: Add Google Analytics to Shopify Using the Analyzely App

Go to the Shopify App Store, search for Analyzely – Google Analytics 4, and add it to your store. After installing the app click on the link here on the app wizard.

This will redirect you to the app embed page in your Shopify dashboard. Once there, click the “Save” button to enable the app embed feature.

Close the tab and return to the Analyzely wizard page, where you’ll see the app is now activated. Click “Next” to move on.

Click “Sign In with Google.”

Log in using the Google account associated with your Google Analytics account.

After signing in, grant all required permissions by selecting “Continue.”

When prompted, select your Google Analytics account, property, and Measurement ID. Click “Next” to confirm these selections and proceed.

Analyzely provides a list of events that can be tracked for your store. Review these event options and select the ones that align with your tracking goals, such as purchase events or page views. Once you’ve chosen your preferred events, click “Next.”

Complete the setup by clicking the “Finish” button.

You can also explore real-time reports in the Analyzely app to monitor your store’s visitors. These reports show the number of active users on your site, highlighting the most popular events based on user activity. They also indicate the countries where your visitors are browsing from and provide insights into the devices users use to access your store.

The Analyzely app offers customizable reports that help you track your business growth. You can easily explore valuable insights into user behavior and sales performance. The standard reports cover key metrics like sessions, page views, bounce rate, and top pages, along with details on user types, device types, and referral sources.

For sales performance, Analyzely provides eCommerce reports that include total orders, order value, average order value (AOV), conversion rate, and top-performing products and brands. These insights help you optimize your store and focus on areas that drive growth.

Common Issues With Shopify GA4 Integration 

Setting up Google Analytics on Shopify is crucial for understanding visitor behavior and optimizing store performance, but common issues can disrupt data tracking. Here are frequent problems and their solutions:

Google Analytics Code Not Working: If no data appears in your Analytics dashboard, ensure the tracking code is correctly installed. Go to your Shopify dashboard, select Online Store, click Themes, then Edit Code. Place the code under the <head> tag in the theme.liquid file and save changes.

Incorrect Tracking ID: An incorrect Tracking ID can prevent proper data collection. Go to Admin > Property Settings in your Google Analytics account to find the Tracking ID. Copy and paste it into your Shopify settings accurately.

Missing eCommerce Events: Shopify’s GA4 integration sometimes overlooks essential events like view_items, add_to_cart, and purchase, which are critical for eCommerce analytics. You may need to manually set up these events using Google Tag Manager (GTM) or additional coding to capture these interactions accurately.

Not Enabling Enhanced Ecommerce Tracking: Enhanced Ecommerce tracking gives insights into product views, cart actions, and purchases. Enable it in Google Analytics by navigating to Admin > Enhanced eCommerce Settings and activating it in your Shopify settings.

Frequently Asked Questions

Conclusion

Adding Google Analytics to your Shopify store is crucial for understanding your customers and improving your online presence. You can simplify the setup process by using a tracking Shopify app, even if you’re new to it.

Following the above steps on how to add Google Analytics to Shopify helps you track visitor behavior, monitor sales, and effectively optimize your ad campaigns. Understanding your data is key to making informed decisions that drive growth.