How to View GA4 Custom Event Reports: Complete Testing Guide

After setting up custom events with HT Easy GA4, it's crucial to verify that your events are firing correctly and monitor their performance. Google's Tag Assistant provides the easiest way to test and view real-time reports of your custom events, helping you ensure your tracking implementation is working perfectly.

This guide shows you two methods to monitor your GA4 custom events: using the Tag Assistant Chrome Extension and the web-based Tag Assistant platform.

Method 1: Tag Assistant Chrome Extension #

Installation and Setup #

1. Install the Extension:
   • Visit Chrome Web Store Tag Assistant
   • Click “Add to Chrome”
   • Confirm installation
2. Access Tag Assistant:
   • Click the Tag Assistant icon in Chrome toolbar
   • You'll see the extension panel open

View Your Event Reports #

1. Navigate to Your Website:
   • Go to any page where you've set up events
   • The Tag Assistant will automatically detect GA4 tags
2. View All Event Reports:
   • Check the Tag Assistant panel in real-time
   • You'll see all configured events (both custom and standard)
   • Monitor event parameters and data in real-time

Method 2: Tag Assistant Web Platform #

Setup Process #

1. Access Tag Assistant Website:
   • Go to https://tagassistant.google.com/
   • Sign in with your Google account
2. Add Your Domain:
   • Click “Add domain” button
   • Enter your website URL (e.g., https://yourdomain.com)
   • Click “Connect”
3. Connect to Your Site:
   • A popup window will appear
   • Enter your website URL in the connection dialog
   • Click “Connect” to establish the connection
   • You'll see “Connected!” confirmation message

Monitor All Events #

1. Visit Your Website:
   • Navigate through your website pages
   • The Tag Assistant will monitor all GA4 events
2. View Real-Time Reports:
   • Switch back to the Tag Assistant tab
   • Click “Continue” if prompted
   • See detailed breakdown of all events (custom and standard)
3. Analyze Event Data:
   • Summary Tab: Overview of all detected tags
   • Events Section: All configured events from HT Easy GA4
   • Parameters: Event parameters and data
   • Real-time Monitoring: Live event tracking

What You'll See in Reports #

Event Information #

• Event Names: All events configured in HT Easy GA4
• Event Parameters: Parameters you've set up
• Page Information: Where events occur
• GA4 Data: Real-time event tracking data

Conclusion #

Tag Assistant provides an easy way to monitor all your HT Easy GA4 events in real-time. Both the Chrome extension and web platform show comprehensive event data, helping you verify that your GA4 tracking is working correctly.