Comparing Wix vs Shopify: Which eCommerce Platform is Right for You?

Are you a small or medium business owner looking to create an online store? Choosing between Wix and Shopify can be crucial for your success. Both platforms offer cloud-based hosting and clean interfaces for easy store management.

According to recent data from BuiltWith (2024), Shopify powers over 4.7 million online stores globally. Meanwhile, Wix serves over 200 million users with its versatile platform capabilities.

We’ll help you make an informed choice by comparing:

• Template designs and customization options
• Flexible pricing plans for different business needs
• Built-in sales tracking and traffic analysis tools
• eCommerce features and capabilities
• User interface and ease of use
• Customer support and resources

This comprehensive comparison of Wix vs Shopify will explain each platform’s strengths and help you determine which solution best fits your business goals and budget. Read on to find out which eCommerce platform is right for you.

Key Takeaways

• Compare cost-effective pricing structures for different business scales and needs.
• Learn which platform’s clean interface and features suit your small to medium business needs best.
• Discover template design flexibility and customization options on both cloud-based platforms.
• Compare essential eCommerce features including product management, payments, and advanced sales insights.
• Understand how each platform’s SEO tools help improve search engine rankings and traffic.
• Explore their free eCommerce templates, plugins, and apps to expand store functionality.
• Evaluate comprehensive customer support options with flexible pricing plans.

Shopify Overview

Shopify is the go-to solution for entrepreneurs seeking to kickstart their eCommerce ventures effortlessly.

According to seo.ai, this platform’s remarkable growth proves its effectiveness – expanding from 2.1 million stores in 2023 to 4.79 million in Q2 2024, marking a 125% worldwide increase.

As a pioneer in the industry, Shopify provides cloud-based hosting and a clean interface for seamless store management. The platform’s free eCommerce templates help small to medium businesses launch quickly without complicated setups.

Shopify’s core mission is to streamline your entry into the eCommerce world with flexible pricing plans. Its advanced sales and traffic insights help channel your efforts into business growth effectively.

With strong emphasis on accessibility, Shopify offers comprehensive tools for store management. Transform your business vision into reality with features designed for both beginners and experienced merchants.

Wix Overview

Wix stands out as a user-friendly website builder, streamlining the process of crafting a captivating online presence.

According to magecomp, as of 2024, Wix has 261 million registered users on its platform, making it one of the most popular website builders globally.

This cloud-based hosting platform streamlines the process of crafting a captivating online presence.

The platform offers free eCommerce templates designed specifically for small to medium businesses. Regardless of coding expertise, Wix provides an intuitive interface that makes website design accessible. Its rich collection of pre-designed elements helps piece together your digital space like a seamless puzzle.

Whether launching an online store or professional portfolio, Wix delivers versatile solutions with flexible pricing plans. The platform’s advanced sales and traffic insights help track business growth effectively.

The extensive template design library and drag-and-drop functionality position Wix as a premier choice. Business owners can create visually striking, fully functional websites without complex coding. With pricing starting at $17/month, it offers an affordable entry point for new online ventures.

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Wix vs Shopify- Comparison

When it comes to choosing a platform for your eCommerce venture, both Wix and Shopify offer unique advantages. Let’s explore their key differences between Wix vs Shopify: 

Website Design

When it comes to design and customization, Wix stands out with its vast library of over 900 design templates, including 120 eCommerce-specific options. Wix’s user-friendly drag-and-drop editor allows Wix users to craft their eCommerce websites according to their unique preferences.

Additionally, Wix’s Artificial Design Intelligence (ADI) editor provides a seamless alternative. By answering a few essential questions about your site’s purpose and visual preferences, ADI designs a personalized website on your behalf.

On the other hand, Shopify offers a more curated selection, offering 12 free design templates, offering 34 style variations. Each theme is specifically optimized for eCommerce functionality.

While Shopify users can access another 100+ premium themes for additional options, Wix offers greater template variety and design flexibility. This makes it a preferable choice for those seeking a highly customizable and visually diverse eCommerce platform.

eCommerce Functionality

Shopify is tailored exclusively for eCommerce, offering a robust array of features. Managing orders, payments, and product listings is user-friendly.

It integrates seamlessly with various delivery providers and supports over 100 payment gateways globally. The platform provides automated abandoned cart recovery tools and advanced tax calculations, ensuring a smooth transaction process.

Wix website builder caters comprehensively to small business needs with its Business & eCommerce plans. The platform offers a powerful eCommerce suite with 50+ payment providers and effective marketing tools. Its online store templates support both digital and physical product sales.

While this platform provides essential eCommerce features, including abandoned cart recovery and multi-channel selling, its easy to use interface makes it particularly suitable for beginners and smaller businesses starting their online journey.

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• Discover the Shopify Point of Sale
• AI Based Business Name Generator

SEO

Shopify is known for its well-organized and clean codebase, making it highly favorable for effective search engine crawling and indexing. Shopify offers a comprehensive set of features and tools explicitly designed to enhance your store’s SEO. This includes the ability to create automatic sitemaps and the flexibility to customize page titles and meta tags.

Additionally, Shopify’s commitment to mobile responsiveness and clean code structure can positively impact your Google rankings. Its extensive app store provides over 100 SEO-related apps to meet different needs.

Wix website builder includes robust built-in SEO features through its SEO Wiz tool. The platform allows for customization of meta tags, alt text, and URL slugs, while supporting multiple languages with hreflang tags. Wix excels in keyword support and offers comprehensive blogging features.

This can provide advantages in helping potential customers discover your online store more easily. However, when the focus is on dedicated eCommerce SEO tools and an SEO-friendly codebase, Shopify takes the lead in delivering a more specialized and comprehensive SEO experience for online businesses.

Plugins and Interactions

Shopify stands out with an extensive library boasting over 10,000 apps and integrations. Among these apps, the most well-known names are Google Analytics, Pinterest, and Kissmetrics.

This broad selection helps you tailor your store’s capabilities for specific needs. You can easily incorporate customer reviews or optimize for a global customer base.

For larger eCommerce businesses eyeing scalability, Shopify’s rich array of plugins gives it a competitive edge.

On the other hand, Wix provides approximately 1,000 integrations, including popular choices like Google Analytics, Mailchimp, and Instagram. While the number is smaller compared to Shopify, Wix offers diverse tools for business requirements.

Whether you need analytics insights or social media engagement tools, Wix’s integration options enhance site capabilities. The platform ensures flexibility through its curated selection of apps.

Payment

Both Shopify and Wix offer a range of payment options to suit customer preferences. They include popular gateways like PayPal and Stripe, along with their proprietary solutions: Shopify Payments and Wix Payments.

Both platforms support multiple payment methods including credit cards and digital wallets. They also offer cash on delivery options through selected payment gateways.

A significant difference appears in the scope of available options. Shopify provides access to over 100 payment gateways, offering extensive flexibility for diverse customer bases.

Wix supports more than 50 payment providers globally through Wix Payments. The platform now includes Apple Pay, Google Pay, and Klarna integration for enhanced payment flexibility.

Product Inventory 

Shopify stands out in product and inventory management with its specialized eCommerce focus. Its robust inventory system efficiently handles up to 100,000 products and substantial stock volumes.

Users benefit from easy product uploads, advanced stock management features. This platform provides detailed revenue analytics and automated inventory tracking.

This makes Shopify ideal for businesses with extensive product lines that need comprehensive reporting capabilities. The platform excels in multi-location inventory management and stock forecasting.

Wix caters well to smaller online businesses with capacity for up to 50,000 products. The platform now includes built-in dropshipping and automated inventory tracking features.

Despite having fewer advanced features than Shopify, Wix remains solid for small to medium-sized stores. For instance, if you’re launching an online furniture online store collaborating with multiple suppliers, both Wix and Shopify can work effectively.

Customer Support

Both Wix and Shopify provide comprehensive customer support through multiple channels. They offer live chat, email, phone support, and extensive knowledge bases.

Shopify delivers 24/7 customer service through their online help center, chat, email, and phone support. Their community forum provides additional peer assistance for common issues.

Wix offers round-the-clock support through their callback service for English-speaking customers. The platform provides help center access, tickets, and email support in 16 languages.

Both platforms maintain detailed documentation and video tutorials for self-help options. Premium plan users receive priority support with faster response times.

Pricing

Shopify

 One of the cheapest website builders, Shopify offers 2 different types of plans. 

1. Monthly plans 
2. Yearly plans 

The monthly plans are as follows:

• Basic – $25/mo 
• Shopify – $65/mo 
• Advanced – $399/mo

The yearly plans are as follows:

• Basic – $19/mo 
• Shopify – $49/mo 
• Advanced – $299/mo

Wix

 One of the cheapest website builders, Wix offers 3 different types of plans. 

1. Website plans 
2. Business and eCommerce plans 
3. Enterprise plan

The Website plans are as follows:

• Light: $17 per month (billed annually)
• Core: $29 per month (billed annually)
• Business: $36 per month (billed annually)
• Business Elite: $159 per month (billed annually)

Frequently Asked Questions

Bonus: Recommended Shopify Themes

The right Shopify theme creates an engaging and effective online store. A well-chosen theme enhances the visual appeal of your site. It also improves user experience and can boost conversion rates.

Here are some recommended Shopify themes:

Mavon

Ready to take your online business to the next level? Look no further than Mavon. Mavon is a premium Shopify theme designed specifically for modern eCommerce in 2025. This multi-pupose Shopify theme combines practicality with stunning visuals for fashion, beauty, electronics and jewlry.

Mavon is a user-friendly Shopify theme that is perfect for anyone looking to create an online store that is both practical and visually stunning.

Mavon has no hidden costs or recurring monthly charges, making it an affordable option for any business owner. With customizable design options and features such as size charts and color swatches, creating a visually appealing shopping destination is easy. 

Mavon also offers a dedicated support team if you need any assistance along the way, ensuring a smooth and stress-free experience. Optimize your site for speed and watch as your business grows. Make the switch to Mavon today!

Highlighted Features:  

• 20+ Flexible Sections
• Size Chart
• Lookbooks
• Countdown timer
• Color swatches
• High-resolution images

Price: Free trial version 

Regular License: $280/ year

Lezada

Are you tired of generic Shopify themes that leave your online store lost in a sea of sameness? Then check out Lezada! With over 200 pre-made home versions and more than 11 Revolution Sliders, this theme is designed to make your storefront stand out from the crowd. Plus, with 10+ header styles, a variety of blog layouts, and an RTL version, Lezada allows for immense customization. 

Fully responsive, this Shopify theme is also perfect for businesses wanting a global audience, with multiple language support and the ability to display multiple currencies. But it’s not just about the looks. Lezada is also equipped with Google Analytics integration and well-commented HTML and CSS files, making it easy to track your progress and make important adjustments. 

Highlighted Features:  

• Fully Responsive
• RTL Version
• Notification Bar
• Multiple Currency
• Breadcrumb banner

Price: Regular License: $79

Corano

Opening an online jewelry store can be an exciting and lucrative venture, but it’s important to have a Shopify theme that can help you create a unique online presence. That’s where Corano comes in. This jewelry store Shopify theme offers 8 different homepage variations, each designed to fit your specific brand and style. 

With its updated Shopify Online Store 2.0, you can take advantage of all the latest features to create an all-in-one eCommerce solution for your online needs.

Corano Shopify theme also provides must-have features like a newsletter popup, notification bar, multiple currencies, and Ajax popup cart. These features make your customer’s shopping experience as personalized and comprehensive as possible.

Highlighted Features:   

• MegaMenu, sidebar menu
• 3 Types Header
• Mega menu
• Slideshow
• Collection Banner
• Multiple Banner

Price: Regular License: $59

LeArts

LeArts is the ultimate solution for artisans who want to sell their handmade crafts online. This Shopify theme has everything you need to take your eCommerce business to the next level. With its sleek and stylish design, your products will shine like never before. Plus, LeArts offers 13+ home versions, so you’re sure to find the perfect layout for your unique business needs. 

One of the most impressive features of this platform is the ability to use multiple currencies, making it easy to expand your customer base globally. With Google Analytics integration and well-commented HTML & CSS files, you can increase your profits and deliver an exceptional customer experience. 

Whether your art style is classic or contemporary, LeArts is the ideal eCommerce platform for showcasing your craft to the world.

Highlighted Features:  

• Multiple Currency
• 13+ Home Versions
• Shopify Builder
• Theme Colors
• Unlimited Colors

Price: Regular License: $49

Bonus: Recommended Shopify Apps

Enhance your Shopify store’s functionality with these top-rated apps. From streamlining operations to improving customer engagement, these apps cater to diverse business needs.

Pixee

Running a successful eCommerce store means having the right tools at your disposal. That’s where Pixee comes in. This innovative app takes the hassle out of connecting your Facebook pixel to your shop and provides you with useful data about your visitors. With Pixee, you can effortlessly track important events such as product views, add-to-cart actions, and completed purchases. 

This feature allows you to create targeted ads that are sure to increase visits and sales in no time. But Pixee doesn’t stop there. This Facebook pixel app now also integrates Server Side Event (Conversion API) for even more accurate tracking. Say goodbye to complicated marketing strategies and hello to Pixee.

Key Features:  

• Collect essential data about your store’s visitors
• Tracks events
• Integrates Server Side Event

Price:  Free of cost

👉 Check Juvento – Electronics, Furniture, Sports Store Shopify Theme

Shopify Email

Shopify Email is an innovative tool that can help businesses develop long-lasting relationships with their clients. Using its drag-and-drop editor, this tool allows you to create custom-branded emails in just a few minutes. 

Shopify Email also comes with pre-built automation templates that enable you to send emails to your clients at just the right time and segment your customer lists to reach the right audience.

Whether you are promoting a new product, announcing a sale or special promotion, or sending holiday greetings, Shopify Email helps you connect with your customers and achieve more sales.

This innovative service is easy to use and comes with robust tracking tools built into the Shopify platform, making it easy to keep track of your success. 

Key Features:  

• Email templates
• Personalize your subject line
• SEO Optimization
• Track results

Price:  Free of cost. 

👉 Check 10 Best Shopify Themes for Mobile

GroPulse GTM & Data Layer

Streamlining the integration of your store with Google Tag Manager is now a breeze, thanks to the GroPulse GTM & Data Layer app.

If you’ve ever grappled with the complexities of editing your theme’s code to insert the script, you’re not alone. However, this solution eliminates the need for painstaking manual coding, saving you time and effort.

With all your website’s tags consolidated in one central location, you can effortlessly manage and update them without the need to write a single line of code on your website. GroPulse offers the ideal solution for simplifying the Google Tag Manager process, making it accessible to all.

Key Features:  

• Easy to setup
• No manual code is required
• Track data accurately

Price:  GroPulse has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $7.99/month
• Pro Monthly Plan: $29.99/month

👉 Check Korando – Electronics and Fashion Shopify Theme

Analyzely – Google Analytics 4

Analyzely, the Google Analytics 4 app, revolutionizes your eCommerce strategy by effortlessly delivering your store performance reports directly to your Shopify dashboard. Through seamless integration with GA4, you gain swift and precise insights into your store’s visitor behavior without the hassle of intricate coding, thanks to automatic measurement ID integration.

Access standard and eCommerce reports conveniently consolidated on one dashboard, empowering you to make informed decisions and drive your business growth effectively.

Key Features:  

• Seamless integration
• Improve your eCommerce strategy
• Fast and accurate analysis 
• Event tracking

Price:  Analyzely has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $7.99/month
• Pro Monthly Plan: $19/month

👉 Check Belle Shopify Theme

Judge.me Product Reviews

Judge.me is a lightning-fast and fully adaptable review app available in 38 languages, empowers your eCommerce business. You can effortlessly schedule automated emails to solicit reviews enriched with photos and videos following order fulfillment or delivery or seamlessly import them from other apps. 

Elevate your conversion rate by showcasing reviews and user-generated content (UGC) on your storefront widgets while extending their reach across social media. Further, enhance your SEO by adding star ratings on Google. The setup is a breeze and can be tailored to your specific store, allowing for customization of widget texts, colors, and themes. For those who need basic design adjustments, our 24/7 support team is readily available.

Key Features:  

• Unlimited email review requests 
• In-email review forms
• Display star rating
• Share reviews
• Engage your reviewers with Q&A

Price: Judge.me has 2 pricing plans –

• Free Plan: Free of cost
• Awesome Plan: $15/month

Conclusion

After weighing all the options and comparing Shopify vs Wix, it is safe to say that the choice ultimately depends on individual needs and preferences.

Wix is an excellent choice for those who prioritize affordability and simplicity. With its user-friendly interface, it’s perfect for those who are new to website building. 

On the other hand, Shopify is best suited for businesses looking to scale and grow their online presence. It offers advanced features that allow you to manage orders, track inventory, and handle payments easily.

Ultimately, whether it’s Wix or Shopify, both platforms offer unique advantages that can help you succeed online. It all boils down to what you need for your business.