How to Write an Engaging Product Description: The Top Product Description Writing Examples

When you’re trying to sell a product, the quality of your product description can be the deciding factor between a sale and no sale. A well-written product description is clear, concise, and persuasive. It makes the customer feel like they need the product in their life.

According to Nielsen Norman Group, 20% of purchase failures are due to missing or unclear product information. Another study by Salsify shows that 87% of consumers rate product content as extremely or very important when deciding to buy.

In this blog post, we will take a look at 10 product description writing examples to see what makes them effective, and we’ll give you some tips on how you can write your own product descriptions that sell!

Key Takeaways:

• Understand What Makes a Product Description Effective
• Discover how to include keywords for better search visibility naturally
• Learn to tailor your tone, language, and benefits to connect directly with your ideal customer on different platforms
• Master the art of using strong verbs, vivid imagery, and a brand-aligned voice to make your product stand out
• Explore 10 excellent product description examples to spark inspiration and learn what works
• Get actionable tips for eCommerce Platforms

What Makes a Good Product Description?

Product descriptions are an essential part of the sales process. They provide potential customers with essential information about a product and can help to persuade them to make a purchase. But what makes a good product description?

• First and foremost, it should be accurate and complete. It should describe all of the product’s features and benefits, as well as any important limitations.
• Second, it should be well-written and easy to read.
• Third, it should be designed to appeal to the target audience.
• And finally, it should be keyword-rich to ensure that potential customers can find it when they search online.

By following these simple guidelines, you can ensure that your product descriptions are effective and persuasive.

How to Write an Excellent Product Description That Helps You Make More Money 

Crafting engaging product descriptions is a powerful way to connect with shoppers and boost conversions. Now we will discuss product copywriting tips that help you write descriptions tailored to your audience and aligned with your brand voice.

We’ll cover practical product description tips, including how to make your listings SEO-friendly without sounding forced. There are a few key elements to keep in mind as you craft your product descriptions:

Include Keywords

Keywords are the words and phrases that potential customers use to search for products like yours. Including relevant keywords in your product descriptions helps improve visibility in search engine results. This ensures your products get discovered by shoppers actively searching for what you offer.

Use keywords naturally throughout your description. Don’t stuff them in awkwardly. Make your product descriptions clear, concise, and engaging. Use active voice and concrete language to describe what your product does. Highlight how it can benefit the customer. Be sure to also highlight any unique features or selling points.

Write for Your Audience

When you’re writing a product description, it’s important to keep your audience in mind.

• What are they looking for?
• What would persuade them to buy your product?

Write your product description with these questions in mind, and you’ll be well on your way to creating a description that sells.

Know your target customer’s pain points. Address their specific needs and desires. It’s also important to be clear and concise.

Your product description should give the reader a good idea of what the product is and what it does, without going into too much detail. Be sure to highlight any features or benefits that would be of particular interest to your audience.

Use Strong Verbs

When you’re writing a product description, it’s important to use language that engages the reader and convinces them to make a purchase.

Use strong verbs to make your product descriptions more engaging and persuasive. Words like “boost,” “improve,” “enhance,” and “transform”. suggest progress and value. These action-driven verbs help convey a sense of change and growth.

They attract potential customers. Additionally, active verbs like these help to paint a picture in the reader’s mind of how your product can benefit them. 

Be Creative

To write a product description that sells, you need to be creative. This means thinking outside the box and coming up with an original way to describe your product. Focus on the features that will appeal to your target customer. Avoid using generic or boring language.

Instead, use language that is specific and interesting, and that will make the reader want to learn more about your product. Additionally, be sure to include any relevant keywords that potential customers might use when searching for a product like yours. 

Keep It Short and Sweet

When it comes to writing product descriptions, shorter is almost always better. Potential customers are looking for information about a product, but they don’t want to wade through paragraphs of text to find it.

Keep your product descriptions concise and to the point. Highlight the most important features and benefits of the product. At the same time, don’t be afraid to add a little personality to your writing.

A product description is an opportunity to show off your brand‘s voice and tone, so use it to inject some life into your writing.

Common Product Description Mistakes to Avoid

Even experienced writers make mistakes when crafting product descriptions. Here are the most common errors to watch out for:

Focusing Only on Features Instead of Benefits

Don’t just list what your product has. Explain what it does for the customer. Instead of saying “waterproof material,” say “keeps you dry in heavy rain.”

Using Generic Language

Avoid bland, overused phrases like “high quality” or “best value.” Be specific about what makes your product unique. Use concrete details that set you apart from competitors.

Writing for Search Engines, Not Humans

Keyword stuffing makes your content unreadable. Write for your customers first, then optimize for search engines. Natural, conversational language converts better than robotic copy.

Ignoring Your Target Audience

One size doesn’t fit all. A product description for teenagers should sound different from one targeting professionals. Match your tone and language to your ideal customer.

Forgetting to Include Social Proof

Add customer reviews, ratings, or testimonials when possible. Social proof builds trust and reduces purchase hesitation.

Some Amazing Product Description Writing Examples

Game Bibs

Why we love it: Gamebibs is an eCommerce store that sells gaming accessories. Their product descriptions are brief and to the point. They include helpful use cases and show real people using their products in the photos. This helps potential customers visualize how the product can be used. It shows that the product is made of quality materials.

Game Bibs doesn’t spend a lot of time focusing on the fabric composition of their products. This lack of information isn’t a deterrent for potential customers. In fact, their straightforward approach may even be appealing to some shoppers who just want the basics.

User-generated content is more engaging than typical marketing copy. It’s difficult to grow user-generated content organically, but if you have a strong brand and appeal to people who use social media, it can be a valuable addition to your product pages.

Oxford Shop

Why we love it: Oxford Shop product description is all about speaking directly to their ideal customer. They don’t try to write for the masses because that will end up pleasing nobody. 

Instead, they focus on writing for the ideal customer – the one that will become a repeat customer. they show that they understand customer needs. They have the products that customers are looking for.

OxfordShop’s product description is all about building a relationship with our customers so that they keep coming back to Oxford Shop again and again.

Oransi

Why we love it: Oransi provides an easy-to-read bullet point format for the product’s main information. But they also include a highly helpful Q&A section. The answers basic questions about the product directly from the Oransi store owners. This is helpful because it allows potential customers to get a feel for the product. It shows Oransi’s commitment to customer satisfaction before making a purchase.

Oransi’s product descriptions are thorough and provide all of the relevant information that a customer would need to know in order to make an informed decision. 

Primally Pure

Why we love it: Primally Pure is a toxin-free skincare company that performs an excellent job of including unique selling points (USPs) in their product descriptions. In their dry shampoo product description, the benefits of toxin-free, natural ingredients are emphasized. These are aspects that shoppers won’t find in other dry shampoos on the market. 

Primally Pure also highlights the necessity of using natural components in their goods, which is another significant selling feature for environmentally conscious consumers. By including unique selling features like these, Primally Pure distinguishes itself from the competition. This makes it simple for customers to recognize the value in their products.

Dollar Shave Club

Why we love it: Dollar Shave Club keeps it fresher than their “nature-inspired scents.” When it comes to incorporating personality in product copy, Dollar Shave Club excels. From the very beginning, they’ve had a knack for writing copy that’s not only creative but also relatable and appealing.

Dollar Shave Club’s commitment to showing off its personality has helped them build a loyal following of customers who appreciate its lighthearted approach to product marketing. It also helps them stand out from the competition.

If you’re looking for inspiration on how to add personality to your product descriptions, take a cue from Dollar Shave Club. After all, there’s no shortage of personality in their product lineup.

Indy Brand Clothing

Why we love it: Indy Brand Clothing is a prime example of how to include user-generated content in your product descriptions. In addition to sharing well-written details about their clothing, they also include photos of Instagram followers wearing their clothes. This helps potential customers envision themselves wearing Indy Brand clothes. It is a bonus when it comes to encouraging people to buy. 

Not only does Indy Brand’s approach add a layer of social proof, but it also adds an extra dose of personality to their product descriptions. As a result, Indy Brand’s unique take on product descriptions is sure to turn heads and attract new customers.

B. Witching Bath Co.

Why we love it: B. Witching Bath Co. is known for its all-natural and handmade bath and beauty products. It’s also known for its attention to detail, right down to the grammar in its product descriptions. The company understands that when you’re buying a product, you want to know exactly what it is and how to use it. You don’t want to wade through sloppy grammar and spelling errors.

This level of attention to detail is just one of the things that makes B. Witching Bath Co. stand out from the rest. So when you’re looking for a facial cleansing bar that does exactly what it says it will do, with no fuss and no muss, B. Witching Bath Co. is the only place to go.

Hillbilly Stills

Why we love it: Hillbilly Stills’ product descriptions are so convincing, that you can almost taste the moonshine. The company’s clever use of language and colorful imagery makes its products seem like a must-have for creative designs. And, of course, the freebies don’t hurt either. 

With all of the extras that come with a purchase, it’s hard to resist the temptation to at least try out Hillbilly Stills’ products. Even if you’re not in the market for a still, the description is entertaining enough to make you want to take a closer look.

Platform-Specific Tips for Different eCommerce Platforms

Different platforms require different approaches to product descriptions. Here’s how to optimize for each:

Shopify Product Descriptions

Shopify gives you flexibility in formatting and length. Use this to your advantage:

• Include detailed product specifications in tabs or accordions
• Add rich media like videos and 360-degree photos
• Use Shopify’s built-in SEO features for meta descriptions
• Leverage product reviews and ratings for social proof

WooCommerce Product Descriptions

WooCommerce integrates well with WordPress SEO plugins:

• Use structured data markup for rich snippets
• Optimize for featured snippets with FAQ-style content
• Include related products and cross-sells in descriptions
• Use WordPress’s content management features for detailed descriptions

Amazon Product Descriptions

Amazon has specific requirements and algorithms:

• Follow Amazon’s style guide for formatting
• Include key features in bullet points
• Use Amazon’s keyword tools for optimization
• Focus on search terms that customers actually use

Etsy Product Descriptions

Etsy buyers look for unique, handmade items:

• Tell the story behind your product
• Include care instructions and materials used
• Use emotional language that connects with buyers
• Add personal touches about your crafting process

Frequently Asked Questions

Final Words

Now you know how to write an engaging product description that will make your product irresistible to potential customers. Remember to keep it concise, focus on the benefits, and use strong imagery.

Start by choosing one product from your store. Rewrite its description using the tips from this guide. Test the new version against your current description. Track the results and apply what works to your other products.

Great product descriptions are an investment in your business success. They help customers make confident buying decisions. They reduce returns and increase customer satisfaction. Most importantly, they turn browsers into buyers.

Ready to boost your sales with better product descriptions? Start implementing these strategies today and watch your conversion rates improve.