Top International SEO Tips and Tricks

Getting your business found online is always a challenge, but it only gets more difficult as your audience grows. For companies that operate across borders, international Search Engine Optimization (SEO) is a must, but it’s also a major undertaking.

BrightEdge reports that organic search drives 53% of global traffic, highlighting the need for strong international SEO.

Competing in the international space means investing heavily in building your website, brand, and SEO.

When other companies have had years to get ahead of the game, it’s up to you to build a strategy that targets the right regions, keywords, and customers.

To get you started, we’re going to go over some of our top international SEO tips and tricks that you can use to build your next marketing strategy.

Table Of Contents

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Our Top 4 International SEO Tips and Tricks

Do Your Keyword Research
Target Based on User Intent
Focus on EEAT
Build Links with Major Industry Players

Frequently Asked Questions
Final Thoughts on International SEO Tips and Tricks

Our Top 4 International SEO Tips and Tricks

Expanding your business globally requires a well-structured SEO strategy to reach the right audience in different regions. Here are our top international SEO tips and tricks to help you improve visibility and drive organic traffic across borders.

Do Your Keyword Research

Keyword research is a fundamental part of every SEO strategy. However, choosing keywords for an international website is a special challenge.

The size and breadth of your audience mean it’s often difficult to narrow down your keywords. Worse, there’s lots of competition in the international space, making it hard to rank for broad keywords.

The best way to build an international SEO campaign is to go back to basics.

First, we restrict the use of broad keywords to the highest levels of the website. If you’re in a competitive industry, you won’t be able to rank for popular terms like “men’s clothing” right away.

That might be a great target keyword for your home page, but we’re going to need to support it with more focused subpages.

This means your keyword research should focus on finding search terms you can rank for. Long-tail keywords are your best bet.

These search terms can be used to build product or service pages, landing pages, and blog articles that attract new site visitors.

These pages can then be tied back to your overarching content clusters to gradually build your authority and increase your presence in a competitive market.

Target Based on User Intent

Competing in international markets is a challenge. To make sure you’re spending your money in the right places, your SEO strategy should be built around user intent. For most businesses, this means creating a marketing funnel where each part of the website drives sales.

The highest levels of your website and funnel are designed to make customers aware of your business.

The middle parts target informational searches to help customers make a buying decision. And the bottom parts of your website allow visitors to make a purchase and then encourage them to become repeat customers.

To do this, each part of your website needs to target keywords with the right intent.

For example, the lowest parts of your funnel might be product pages that target terms like “buy men’s sneakers online.”

Meanwhile, the middle parts of your website could focus on longer tail keywords like “What are the best men’s sneakers for running?” And the highest level of your website could focus on “high-quality men’s shoes.”

Segmenting your website like this ensures each piece of content serves a specific purpose and helps to work towards your ultimate goal.

Focus on EEAT

Google is very big on Experience, Expertise, Authority, and Trust (EEAT). Google is constantly refining its algorithm to provide better search results. It now uses a sophisticated system to assess whether your website content meets high-quality standards. The higher quality of your site, the more likely you are to appear in search results for relevant terms.

To determine the quality of your site, Google gauges your EEAT. It does this by reviewing content to see if it’s well-written, researched, referenced, and original.

But it also uses other signals, such as incoming backlinks from other high-quality websites or by checking the credibility of the content author.

Improving your EEAT is mostly done by boosting the quality of your website. Perform a review of every page to see whether the content is high quality, original, informative, and trustworthy.

If you find blogs, articles, resources, landing pages, or anything else that doesn’t meet these guidelines, that content should be rewritten.

Wherever possible, cite sources (such as when referring to statistics or legislation), use Google’s purpose-built schema (such as article and author schema), and regularly publish high-quality content.

Build Links with Major Industry Players

The links that run between your website and other sites are a huge part of your Google search ranking.

Google uses these links as a sign that your website is high quality, reputable and trustworthy. This is especially important in international SEO, where competition is high.

Most of your competitors you’re competing with are building backlinks. However you can easily surpass them by establishing relationships with major industry players and brands.

When major brands, news outlets, and industry websites place a link back to your site, Google sees that as a vote of confidence.

Building backlinks with other relevant, high-quality websites can skyrocket you to the top of Google, and it’s a great way to leverage the popularity of influential brands.

Frequently Asked Questions

What are the best international SEO practices for higher rankings?

The best international SEO practices for higher rankings are Optimize for local keywords, use hreflang tags, implement a clear domain structure, and create region-specific content. Ensure fast site speed, mobile-friendliness, and local backlinks to improve visibility in target countries.

How does hreflang impact multilingual and multi-regional SEO?

Hreflang tags help search engines show the correct language and regional version of a page to users. They prevent duplicate content issues and enhance user experience by directing visitors to the most relevant version based on their location and language preference.

What are common international SEO mistakes and how to fix them?

Common mistakes include incorrect hreflang tags, duplicate content, poor language translation, and weak local keyword targeting. Fix these by using proper hreflang implementation, high-quality translations, localized content, and country-specific backlinks.

How can I optimize content for different countries and languages?

To optimize content for different countries and languages: Translate content accurately, adapt it to cultural nuances, and use region-specific keywords. Implement hreflang tags, use local domains when possible, and optimize metadata in different languages. Engage with local backlinks and social media for credibility

What is the role of hreflang in international SEO?

Hreflang tags help Google serve the correct language and regional content. They prevent duplicate content issues and improve local search rankings. Correct implementation enhances user experience and reduces bounce rates. Errors in hreflang can lead to indexing problems and traffic loss.

Final Thoughts on International SEO Tips and Tricks

In today’s global economy, implementing effective international SEO strategies is essential for businesses growth. These strategies help expand reach and connect with new audiences worldwide.

By following these top international SEO tips and tricks, you can effectively optimize your website for search engines and boost your visibility in global markets.

From conducting thorough keyword research to creating localized content and building high-quality backlinks, these strategies will help you succeed in the competitive world of international SEO.

By investing time and effort into developing a comprehensive international SEO strategy, you can take your business to new heights and achieve success on a global scale.

Ready to elevate your global presence? Start optimizing your international SEO strategy today!F