How to Display Custom Fields on the WooCommerce Product Page

As of May 2025, WordPress powers approximately 43% of all websites globally, making it the most widely used content management system (CMS) .

Among websites utilizing a known CMS, WordPress holds a commanding 62.8% market share. Complementing WordPress’s dominance, WooCommerce has emerged as a leading eCommerce platform.

Recent data indicates that WooCommerce is used by 12.7% of all websites whose CMS is known, accounting for 9.0% of all websites globally .

One of WooCommerce’s standout features is its support for custom fields. This allows store owners to tailor product pages to their specific needs. By using custom fields for WooCommerce, businesses can provide detailed product information. This enhances the shopping experience and sets their offerings apart from competitors.

Many developers also utilize WP eCommerce custom fields to craft personalized shopping experiences, further emphasizing the importance of customization in today’s eCommerce landscape.

In this article, we will discuss what WooCommerce custom fields are and how to display custom fields on WooCommerce product pages.

Let’s dive in.

Key Takeaways

• Discover how variation fields enable highly personalized shopping experiences.
• Understand custom field placement strategies for improved conversion rates.
• The WooCommerce plugin can simplify custom field implementation, eliminating the need for coding knowledge.
• Custom fields enhance product searchability and improve the effectiveness of marketing integration.
• Properly implemented custom fields measurably boost store conversion rates.

What are WooCommerce Custom Fields?

WooCommerce custom fields are additional data fields that can be added to a product, order, or user profile in WooCommerce. These fields are used to collect and display extra information beyond the default WooCommerce options.

For example, you can use custom fields in WooCommerce to show product dimensions, special features, file uploads, or even personal details like a customer’s birthday.

WooCommerce product custom fields can include various field types such as text boxes, checkboxes, dropdown menus, date pickers, and file uploads. They are especially useful for storing unique product specifications that are not covered by standard attributes. These fields enhance how information is displayed and managed for both simple and variable products.

WooCommerce comes with built-in fields such as SKU, price, weight, and dimensions. However, to meet the needs of a specific eCommerce business, store owners often need to create additional custom fields in WooCommerce. This customization helps you display more detailed product information and improve your store’s overall functionality.

You can add and manage WooCommerce product custom fields directly from the WordPress admin panel or by using plugins like Advanced Custom Fields (ACF) or WooCommerce Custom Fields. These tools make it easy to customize product pages, checkout fields, and user profiles without writing code.

Additionally, WooCommerce custom fields can be used to enhance product listings, capture custom order information, personalize the customer experience, and collect useful data for analytics and reporting.

While they are not the same as product attributes used for variations (like size or color), custom fields can be used alongside attributes to provide richer product details and flexible store features.

In short, implementing custom fields in WooCommerce allows you to tailor your store to the unique needs of a specific eCommerce setup, offering a more personalized and streamlined shopping experience for your customers.

Why Do You Need to Add Custom Field to WooCommerce?

WooCommerce variation custom field options allow customers to personalize their purchases more effectively. Custom fields for WooCommerce variations support conditional logic based on customer selections.

Additionally, WooCommerce custom fields for variations enhance the average order value through premium customization options. There are several reasons why you might want to add a custom field to the product WooCommerce:

Collecting Additional Information

Adding WooCommerce custom fields helps capture extra product information not in default fields. This can include details such as product dimensions, materials, care instructions, or warranty information. 

By providing this extra data, you give customers more detailed product descriptions. This can help them make better-informed purchasing decisions.

For example, if you sell clothing, you might want to add custom fields for fabric type, care instructions, and sizing information. This information can help customers choose the right size and care for their garments. As a result, this can reduce returns and increase customer satisfaction

Creating custom variations

Another reason why you might want to add a custom field in WooCommerce is to create custom variations.

WooCommerce allows you to create variations for your products, such as different sizes or colors. However, there are often cases where the default variation options are not sufficient for your needs.

For example, if you sell handmade jewelry, you might want to create custom variations for different types of gemstones or metals. Custom fields enable you to offer more product options, leading to improved customer satisfaction and enhanced search functionality.

They also help display additional details, such as price, weight, or SKU, for each product variation. This enhances inventory management, ensuring that customers receive accurate information every time.

Improving the shopping experience

You can use WooCommerce custom fields to provide additional information to customers, which can improve their shopping experience and increase their satisfaction.

For example, you might want to display custom fields on product page to provide usage tips, care instructions, or reviews.

WooCommerce custom fields enable customers to make informed choices and feel confident when purchasing products. Store owners can add images or videos to highlight features and improve clarity.

A detailed description keeps customers engaged and reduces the chance of product returns.

Enhancing searchability

You can use WooCommerce custom fields to add additional keywords or product attributes to your products. As a result, this can improve search engine optimization (SEO) and make it easier for customers to find your products.

For example, you might want to add custom fields for product categories, tags, or attributes. By doing so, you can make it easier for customers to find products that meet their specific needs and preferences.

You can also use WooCommerce custom fields to add search filters to your store. This helps customers narrow search results and find products they need more quickly. It enhances product searchability and increases your store’s visibility, attracting more customers. 

WooCommerce custom fields help track customer behavior and their purchasing patterns effectively. This valuable data offers insights into preferences and helps optimize your store’s performance..

Integrating with third-party services

You can use custom fields to integrate your WooCommerce store with third-party services, such as shipping providers or payment gateways. This can help streamline your business processes and improve efficiency.

For example, you might want to add custom fields to capture shipping information, such as the shipping carrier or tracking number. This information can then be used to automatically generate shipping labels and tracking information, which can save you time and reduce errors.

Similarly, adding custom fields for payment information, such as transaction IDs and payment gateway details, is useful. This data helps automatically reconcile payments and track revenue, improving financial management.

WooCommerce custom fields can also be used to integrate with other third-party services, such as marketing platforms or analytics tools. By capturing data in custom fields, you can streamline data entry and reduce errors, which can help you make more informed business decisions.

Using WooCommerce custom fields, you can build custom reports and dashboards for deeper insights. These reports help track performance and reveal areas that need improvement. 

Integrating custom fields with third-party services also boosts efficiency and reduces errors. This streamlined workflow saves time and supports business growth and higher revenue.

How to Display Custom Fields on the WooCommerce Product Page

To display custom fields on a WooCommerce product page, you can either modify your theme files or use a compatible plugin. Hooks allow you to control where the custom fields appear, but the method may vary depending on your theme. Adding custom text fields can enhance product pages and positively impact conversion rates.

Identify the custom fields you want to display

Before you can display custom fields on your product page, you’ll need to create them. This can be done using a plugin, such as Advanced Custom Fields, or by modifying your theme’s functions.php file. Once you’ve created your custom fields, you’ll need to identify the field names and types you want to display

Modify your theme’s files

If you’re comfortable editing theme files, you can add custom code easily. Locate the correct file in your theme’s directory, such as single-product.php. Then, modify the file to display custom fields on the product page.

You can then add code to display your custom fields, using the field names and types you identified in step 1. If you’re not familiar with coding, it’s recommended to create a child theme before making any modifications.

Use a plugin

If you’re not comfortable modifying your theme’s files, you can use a plugin to add custom field WooCommerce product. There are many plugins available, such as WooCommerce Product Options and Product Addons for WooCommerce. These plugins allow you to create custom fields and display them on your product page using a simple interface.

Customize the display of your custom fields

Once you’ve added your custom fields to your product page, you may want to customize the way they are displayed. This can be done using CSS, which controls the visual appearance of your website. You can use CSS to adjust the font size, color, and spacing of your custom fields, and to position them on the page.

By following these steps, you can add custom field in WooCommerce single product page and provide your customers with more detailed and informative product information.

How to Create WooCommerce Custom Fields using a Plugin

Using a plugin is the easiest way to add custom fields to WooCommerce. There are many custom fields on product page plugin available, both free and paid.

For this article, we will use a free plugin called Product Addons for WooCommerce to quickly show you how to add and display WooCommerce custom fields.

Let’s start by logging into WordPress and installing the plugin.

Now there are two use-case scenarios. One, you input and display some additional information and attributes for the customer. Second, you let customers input some details to customize the product.

Here’s the regular product page of a Hoodie.

Let’s say we want to add some additional information and attributes. Go to Products, and you will find a new menu item called Custom Product Addons. Click on Add New Form to start the process.

This is what the new form window looks like.

As you can guess, you can drag and drop elements from the right toolbar to the white space to enable those as WooCommerce custom fields. For additional information, let’s drag a header and paragraph.

Name it as Additional Information.

Now in the paragraph, copy & paste your product details.

Select a product category if you need and name your form.

Publish the form and go to that hoodie product’s edit page.

Jump to the Product Data section, and there you will see a new tab called Custom Product Options. Click on it.

In that tab, you will find the form you just created. Check mark to enable and update the product page.

Here’s how it looks now.

Some CSS class modifications or upgrading the plugin to a premium version will fix the format issue.

Adding attributes using WooCommerce custom fields

WooCommerce custom variation fields support conditional pricing for complex product configurations. WooCommerce product add custom field options work with popular caching plugins. Add a custom field in WooCommerce single product page without affecting site performance.

Go back to the form, and let’s drag some new things. Let’s drag Select, Checkbox, and Radio group to the space.

Let’s say your hoodie product has different sizes, colors, and fabrics. Input your color details inside the Select field.

We chose the checkbox group for size, and for fabrics, we chose the radio group.

Save and view the front end now.

As you can see, your customers can select multiple attributes now.

What if you want to provide editable/customizable options for your customers? They can input data to modify the product.

For example, you want to allow your customers to add custom text to be printed on the hoodie. Let’s check out how we can do that.

Go back to the form and drag a text field in the space.

Input the name for the field and set the character limit for the text field.

Now if you check the front page, you will see a text box for your customers to enter their custom text.

We have only shown some basic steps to add WooCommerce custom fields to your product pages. You can use codes or upgrade the plugin to add many more custom fields. You can also add different conditional custom fields to your product pages.

Adding WooCommerce custom fields in a product feed

How to add custom product fields in WooCommerce feeds improves marketplace integration. WooCommerce custom fields for products enhance Google Shopping campaign performance. WooCommerce custom product fields transfer smoothly to external marketing platforms.

First, we need to tell you what a product feed file and product feed marketing are.

For WooCommerce, a product feed is a file that contains a list of all the products available for sale on the website. It typically includes information such as product name, description, price, images, and other relevant data.

Product feed marketing for WooCommerce enables businesses to effectively promote their products and drive sales. It utilizes advertising channels such as Google Shopping, Facebook Product Ads, and marketplaces. 

By submitting a product feed, businesses increase visibility and reach a wider audience. To create a feed for WooCommerce, several plugins are available. These plugins generate feed files in formats like XML, CSV, or TXT. They also automate the process of updating the feed when products change. This saves time and ensures your product feed is always up to date.

Once the product feed is created, it can be submitted to various advertising platforms to start promoting products. Using product feed marketing for WooCommerce, businesses can effectively promote their products to a highly targeted audience, increasing traffic, conversions, and sales.

Benefits of Product Feed Marketing

Product feed marketing offers several benefits for WooCommerce stores, including:

Increased exposure: Submitting product feeds to advertising platforms helps businesses reach a broader audience. This wider visibility leads to increased traffic and potentially more sales.

Higher conversion rates: Detailed product feeds provide customers with accurate information to make informed purchase decisions. This transparency often results in higher conversion rates.

Targeted advertising: Product feeds enable targeting based on interests, demographics, and behaviors. This precision increases the likelihood of reaching customers who are ready to buy.

Improved ROI: By targeting the right audience, product feed marketing minimizes ad spend waste. This leads to a better return on investment.

Automated updates: Product feeds can be automated to keep listings accurate and up-to-date. This reduces errors and enhances customer satisfaction.

Multi-channel marketing: WooCommerce stores can share product feeds across platforms like Google Shopping and Facebook. This multi-channel approach boosts reach and engagement.

Competitive advantage: Utilizing product feed marketing effectively enables businesses to stand out in a saturated market. It gives them an edge over competitors.

Overall, product feed marketing is an effective strategy for WooCommerce stores to increase their visibility, drive traffic, and boost sales while improving customer satisfaction and ROI.

How to Add WooCommerce Custom Fields in a Feed Using a Plugin

Different marketplaces and channels have different guidelines and attribute requirements. You need to learn all channel’s attributes and guidelines and then create the feed file using a tool like Google Sheets.

However, this is a manual process, and you need to update it every time you make any product changes. That ruins the primary purpose of the product feed file – automating the product listing process.

As we all know, WooCommerce has plugins/extensions for just about anything. There are a number of WooCommerce product feed manager plugins available that can make your product feed creation a breeze.

One such plugin is the CTX Feed. This freemium plugin comes packed with 130+ channel templates that contain all the necessary attributes. This means you just need to select the channel template, and the plugin will automatically populate all the necessary attributes for that specific channel.

Not only that, but the plugin will also automatically collect all your WooCommerce product data and create the feed according to the attributes. Just select a template and click the generate button; as simple as that.

When you enable automatic updates and connect through the URL, the plugin will automatically collect all your product changes and update all feed files. Thus, you can display the same accurate information across all your channels.

In addition to all those features, CTX Feed supports adding WooCommerce custom fields to your product pages. Let’s check out how you can do that.

Adding WooCommerce custom fields using CTX Feed

There are a number of fields different channels requires you to provide in your product feed file which are not available in WooCommerce. For example, Brand, GTIN, ISBN, EAN, MPN, etc.

CTX Feed has all these custom fields built into its system, and you can enable any of them within a toggle. The plugin also offers you to add some additional custom fields as per your need.

Install and activate the plugin first.

It will create a separate menu. Go to the Settings page.

Scroll down to the Custom Fields section to see all the available WooCommerce custom fields the plugin offers.

Let’s say you want to add the custom field ISBN in your WooCommerce product page and input value for it. Go ahead and enable the ISBN option.

Now go to one of your product pages and jump to Product Data>>Inventory. There you will see your newly added WooCommerce custom fields under Custom Fields by CTX.

Similarly, most of the channels ask for the Brand attribute. You can enable the field from the custom fields, and your feed files will have the Brand data.

Here’s an example of a product feed creation window from the plugin.

Bonus: Try the exclusive WooCommerce page builder plugin

If you are a WordPress WooCommerce site owner or a developer, you surely have encountered some page builders such as Elementor. These builders allow you to customize the layout of your website the way you like.

Elementor also supports a plethora of addons to extensively customize your website. One such addon is ShopLentor.

ShopLentor is a versatile Elementor addon for WooCommerce that allows users to create highly customized online stores with ease. Formerly known as WooLentor, this plugin helps transform regular WooCommerce websites into extraordinary ones thanks to its impressive features.

The simple drag-and-drop feature of this Elementor WooCommerce Addon allows users to create eye-catching product pages and organize their store without any additional effort.

ShopLentor also includes custom styling options that give users the freedom to design professional-looking layouts, ensuring their online stores stand out and attract more customers.

What sets ShopLentor apart from other Elementor addons for WooCommerce is the ability to create customized landing pages, sales pages, and product pages, all while giving full control over the design and layout.

Moreover, it offers various widgets, including countdown timers, product grids, testimonials, and pricing tables, that can be placed on any page to make it more engaging and interactive.

Additionally, ShopLentor allows you to add various WooCommerce custom fields using different widgets that come with the plugin. You can even add custom fields to your checkout page.

Overall, ShopLentor is an excellent choice for businesses and individuals looking to create an eCommerce store that reflects their brand identity and helps improve their sales.

It’s simple interface and powerful features make it easy to use, even for those without coding skills, while its customizability allows users to make their store look and feel exactly how they want.

Highlighted Features:

• Email Customizer, Email Automation Feature 
• WooCommerce Page Builder
• Product Filter
• Shopify Style Checkout

Pricing: There are 2 different pricing options, yearly and one-time plans, for ShopLentor: 

Recurring Plans: 

• Half Year Heaven Plan: $59/ Half Year
• Plus Plan: $99/ Year
• Elite  Plan: $199/ Year
• Bundle Plan: $399/ Lifetime

Wrap up

Adding WooCommerce custom fields to product pages improves the shopping experience for customers. It helps them make informed decisions with more detailed product information. 

You can display these fields using plugins or by writing custom code. This makes it easy to show product details like dimensions, materials, or any other key information.

WooCommerce custom fields plugins give you a wide range of options for store customization. They help you enhance your product pages without touching any core files. 

Remember to keep your custom fields relevant, concise, and visually appealing to ensure maximum impact. With these tips, you can take your WooCommerce store to the next level and attract more customers while improving their shopping experience.

Hope this guide on WooCommerce custom fields was of help to you. Let us know in the comments if you have any questions or suggestions.