
Wix vs Wix Studio (Formerly Editor X): Choosing the Right Website Builder for Your Needs
When it comes to choosing the right website builder, Wix and Wix Studio are two popular options. Both platforms offer powerful features and intuitive user interfaces. However, they cater to different user groups and have unique functionalities.
In this article, we will compare Wix vs Wix Studio (formerly Editor X). This comparison will help you make a well-informed decision while choosing a website builder. We’ll ensure the platform caters to your specific requirements.
Key Takeaways
- Compare Wix and Wix Studio features to identify which platform suits your project needs.
- Understand pricing differences between Wix ($4.50-$24.50/mo) and Wix Studio ($17-$39/mo) website plans.
- Learn how Wix Studio offers advanced design tools while Wix provides beginner-friendly features.
- Discover collaboration capabilities with Wix Studio’s real-time editing versus Wix’s single-user limitations.
- Explore alternative platforms like WordPress, Webflow, and Shopify for different website requirements.
Brief Overview of Wix and Wix Studio
Wix is a beginner-friendly website builder with drag-and-drop functionality and versatile templates. Wix Studio, which replaced Editor X in 2023, offers advanced design capabilities. It serves as the professional platform for agencies and developers.
Here is the detailed overview of both platforms. This guide will help you choose the right website builder
Wix: User-Friendly and Versatile

Wix is a user-friendly website builder that simplifies online presence creation. It makes the process impressive and accessible. Regardless of your coding expertise, Wix Builder offers an intuitive interface. This interface empowers anyone to design and customize their website effortlessly.
It provides a rich collection of pre-designed elements and blocks. Users can assemble websites like a digital puzzle. Whether you’re launching a blog, an eCommerce store, or a portfolio, Wix provides solutions.
The website editor offers adaptable templates and tools to suit your specific requirements. Its drag-and-drop functionality works with an extensive library of apps and plugins. This combination positions it as a top choice for website development.
Delve into Wix to unlock the potential for crafting appealing websites. Create fully functional websites without the complexities of coding.
Wix Features and Benefits
Wix offers a wide range of benefits for individuals and businesses. These benefits help in building and maintaining websites:
- Drag-and-Drop Editor: Build websites visually without writing any code whatsoever. This saves hours of development time and reduces costs significantly.
- 900+ Professional Templates: Access designer-made templates for every industry and purpose. Start with proven layouts that convert visitors into customers effectively.
- Wix ADI (Artificial Design Intelligence): Answer simple questions to get a complete website instantly. Perfect for users wanting professional results in under ten minutes.
- Built-in SEO Tools: Wix SEO Wiz guides you through optimization step-by-step. Improve your Google rankings without hiring expensive SEO consultants.
- Free Secure Hosting: Every Wix site includes fast, reliable hosting automatically. Save between $100 and $500 yearly compared to purchasing separate hosting services.
- Mobile Editor: Customize your mobile site independently from the desktop version. Ensure perfect user experience across all devices and screen sizes.
- Wix App Market: Access over 250 apps for bookings, e-commerce, and marketing. Extend your functionality without custom development or additional platforms.
- SSL Security Certificate: Every site gets free SSL encryption for data protection. Build visitor trust while meeting Google’s security requirements completely.
- Integrated E-commerce: Sell products online with built-in Wix Stores functionality. Accept payments, manage inventory, and track orders seamlessly.
- 24/7 Customer Support: Get help through chat, email, or phone whenever needed. Resolve issues quickly with expert guidance and comprehensive resources.
Wix Studio: Advanced Platform for Professionals (Formerly Editor X)

Wix Studio, which replaced Editor X in 2023, is a powerful website design platform. It empowers designers and agencies to create visually stunning websites efficiently. Built on the foundation of Wix, this platform offers advanced responsive capabilities. These features ensure web pages maintain consistency across various devices.
What sets Wix Studio apart is its user-friendly interface for professionals. It remains accessible to individuals with varying technical expertise. Even beginners can swiftly grasp the fundamentals of website design. They can construct visually appealing sites with advanced features.
Wix Studio boasts a comprehensive set of features, including precise design control. It provides customizable landing pages and tools needed to elevate websites.
Wix Studio Features and Benefits
Wix Studio delivers professional-grade features designed specifically for agencies and developers:
- Advanced CSS Grid & Flexbox: Build complex layouts with modern CSS standards precisely. Create responsive designs that rival custom-coded websites without writing code.
- Custom Breakpoints Control: Set unlimited breakpoints for pixel-perfect responsive design control. Optimize layouts for any screen size from mobile to ultrawide monitors.
- Professional Dev Mode: Access a full IDE with code completion and debugging tools. Write custom JavaScript, CSS, and connect to external APIs seamlessly.
- Real-time Collaboration: Multiple team members can edit simultaneously with live updates. See cursor positions, leave comments, and assign tasks within projects.
- Client Management Dashboard: Handle billing, permissions, and project handoffs in one place. Streamline your agency workflow and maintain client relationships efficiently.
- Velo Development Platform: Build full-stack web applications with serverless backend capabilities. Create dynamic websites with databases, custom logic, and API integrations.
- Advanced Animations: Design scroll-triggered animations and complex interaction sequences easily. Bring websites to life with professional motion design without plugins.
- Component Libraries: Save and reuse design components across multiple client projects. Maintain brand consistency while speeding up development time significantly.
- Version History & Backup: Track changes and restore previous versions when needed. Work confidently knowing you can rollback changes at any time.
- Built-in CMS: Create custom content structures with dynamic page generation. Enable clients to update content without breaking the design layout.
Feature Comparison: Wix vs Wix Studio
Here’s a feature comparison of Wix vs Wix Studio to understand the differences:
Template
Wix provides maximum template variety with over 900 designer-made options. Users can choose between starting from scratch or selecting industry-specific designs.
The templates cover every niche from restaurants to portfolios. Each template includes drag-and-drop customization with thousands of design elements. Users enjoy complete creative freedom without coding requirements.
Wix Studio offers around 150 professional-grade templates built for agencies. These templates feature advanced responsive frameworks and customizable components.
While fewer in number, Wix Studio templates provide deeper customization. Professional designers can modify every aspect using CSS Grid and Flexbox. The templates integrate seamlessly with client management and collaboration tools.
Responsive Design
Wix Studio and Wix website builder both offer responsive design features. These features create websites to display well on all devices. However, Wix Studio provides significantly more advanced responsive design capabilities.
In Wix Studio, you can set unlimited custom breakpoints for any screen size. Breakpoints determine exactly how content responds as screen sizes change. This control allows pixel-perfect layouts across all devices.
Additionally, you can use CSS Grid and Flexbox for modern responsive layouts. You can also use advanced sizing units like viewport width and height. This level gives designers complete control over responsive behavior. Professional developers can create truly fluid, responsive designs.
Wix website builder offers simpler mobile optimization with one breakpoint. Users can adjust elements for a standard mobile display easily.
However, it lacks manual breakpoint control and advanced responsive units. This simplicity works well for most users, but it limits the use of complex designs.
Collaboration
Wix Studio excels in collaboration with simultaneous editing by multiple designers. This feature allows for real-time collaboration where you see others working. You can leave comments on specific content elements and assign tasks. This makes it ideal for design agencies and teams.
On the contrary, Wix has limitations in terms of collaboration. While you can invite multiple users to edit your site, only one can edit at a time. Additionally, Wix lacks the feature to leave comments or assign tasks. This makes it less robust regarding collaborative website design.
Developer Tools
Wix Studio distinguishes itself from Wix with a complete integrated development environment. It provides professional developer tools for creating dynamic and customized websites.
With Wix Studio, you get a full IDE with syntax highlighting and auto-completion. The built-in code editor includes debugging tools and error detection. This enhances the development experience significantly.
Wix Studio includes Velo by Wix for full-stack development capabilities. Developers can create backend APIs, work with databases, and build custom interactions. The platform supports NPM packages and external API integrations. Moreover, Wix Studio provides serverless functions for complex backend logic. This facilitates the creation of sophisticated web applications.
In contrast, Wix offers Velo for adding custom functionality. Users can add JavaScript and connect to APIs with limitations. Wix allows header and footer code injection for tracking scripts. While this suits many users’ needs, it lacks professional development features. Wix Studio provides significantly more power for custom development projects.
Apps
Wix Studio and Wix share the same App Market with over 250 applications. These apps enhance various website aspects, including eCommerce, marketing, and bookings. Both platforms can access the same extensive library of integrations.
Most apps work seamlessly across both the Wix and Wix Studio platforms. However, some apps may require adjustments when used in Wix Studio. This is because Wix Studio uses different responsive design frameworks. Professional features in Wix Studio might affect how certain apps display.
Wix Studio users should test apps in their development environment first. The platform’s advanced features may require app configuration adjustments. Generally, major apps like Wix Stores and Booking work perfectly. Third-party apps may need additional setup for optimal performance.
Pricing
Wix Studio
Wix Studio offers five professional plans designed for agencies and freelancers:
- Website plans
- Business and eCommerce plans
- Enterprise plan
The Website plans are as follows:
The Business and eCommerce plans are as follows:
- Basic: $12/mo
- Standard: $20/mo
- Plus: $32/mo (Recommended)
- Elite: $149/mo Enterprise
- Custom pricing for large-scale businesses
Wix
One of the cheapest website builders, Wix offers 3 different types of plans.
- Website plans
- Business and eCommerce plans
- Enterprise plan
The Website plans are as follows:
- Connect Domain – $4.50/mo
- Combo – $8.50/mo
- Unlimited – $12.50/mo
- VIP – $24.50/mo
The eCommerce plans are as follows:
- Business Basic – $17/mo
- Business Unlimited – $25mo
- Business VIP – $35/mo
The Enterprise plans are as follows:
- Custom – Built for large-scale businesses
Choosing the Right Website Builder
Choosing the right website builder between Wix vs Wix Studio hinges on your level of technical expertise. Your project’s specific needs also matter significantly.
If you are a professional developer or designer, Wix Studio is ideal. It provides maximum customization potential for advanced design tools. The platform supports intricate design work perfectly. With coding skills, you can leverage Wix Studio’s capabilities for complex websites. Create visually stunning websites tailored to your exact specifications.
If you are a beginner or small business owner, Wix is perfect. Those lacking technical skills will also find it ideal. Its website builder offers a user-friendly, drag-and-drop interface. This interface simplifies website creation significantly. Wix boasts a vast template selection and diverse add-ons. These are available through the App Market. This makes it an excellent choice for those who want an attractive website without requiring coding expertise or extensive technical knowledge.
Ultimately, your choice should align with your proficiency and project requirements. Wix Studio is for those who thrive on technical challenges. Meanwhile, Wix provides a hassle-free option for creating visually appealing websites.
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Frequently Asked Questions
Does Wix or Wix Studio provide better customer support?
Are there any limitations to using Wix or Wix Studio?
While both platforms are versatile, they do have limitations. Wix’s simplicity might limit users who require highly specialized designs. Wix Studio offers extensive customization but might have a steeper learning curve. Beginners may find this challenging initially.
Which platform is more cost-effective?
Wix offers various pricing plans suitable for different budgets. It’s especially good for individuals and small businesses. Wix Studio, being a more advanced tool, might be pricier. It’s often chosen by professionals or larger enterprises. These users are willing to invest in high-end customization.
Can I use third-party integrations with Wix and Wix Studio?
Yes, both Wix and Wix Studio support third-party integrations. Wix achieves this through its App Market with wide-ranging add-ons. Wix Studio also allows integrations with its advanced customization features. Developers can create more tailored integrations based on specific project needs.
What happened to Editor X, and when did it shut down?
Editor X was discontinued in 2023 and replaced by Wix Studio. The platform transitioned to provide enhanced features and better professional tools.
How can I perform an Editor X to Wix Studio migration?
Wix provides migration tools and guidance for a smooth transition. The Editor X to Wix Studio transition preserves design elements. Your projects remain intact during the migration process.
Alternative Options to Build Your Website
WordPress

WordPress, a widely acclaimed platform, simplifies website and blog creation with its user-friendly interface. Praised for its simplicity, it’s particularly notable for being free and open-source. While hosting might incur charges, the WordPress software itself is cost-free. Technically, it operates as an open-source content management system (CMS), allowing users to modify it freely.
A CMS streamlines effective website management strategies, including content, without the need for programming skills. Its features include flexibility, extensive blog functionalities, and a plethora of themes catering to diverse website needs. This flexibility, coupled with its user-friendly approach and open-source nature, has contributed to WordPress’s status as a leading choice for website creation and management.
Feature list:
- Flexible
- Blog functionalities
- Numerous themes
- Easy to Use
- 100% responsive design
Pricing: WordPress offers six different types of plans-
- Free
- Personal – $9/mo (billed monthly) and $4 /mo (billed yearly)
- Premium – $18/mo (billed monthly) and $8/mo (billed yearly)
- Business – $40/mo (billed monthly) and $25/mo (billed yearly)
- WooCommerce – $70/mo (billed monthly) and $45 /mo (billed yearly)
- Enterprise – Starts at US$25,000 yearly.
Webflow

Webflow represents a groundbreaking departure from the norms of traditional website builders. It revolutionized the website design process by eliminating the reliance on developers to implement designers’ visions. This change makes it particularly attractive to designers and advanced users who are looking for a level of design freedom that exceeds that of ordinary builders.
Within the Webflow editor, users enjoy unparalleled control over creating fully responsive websites. What really sets Webflow apart is the ability to customize the mobile version, a feature not commonly found in other website builders. Remarkably, site-wide changes can be effortlessly applied directly within the visual editor, avoiding the need for plugins or coding skills.
Feature list:
- Diverse Template Collection
- Search Engine Optimization (SEO)
- Google Analytics Integration
- Blazing-Fast Load Times
- Responsiveness
Pricing: Webflow offers two different types of pricing plans.
- Site plans
- eCommerce plans
The site plans are as follows:
- Starter – Free
- Basic – $18/mo (billed monthly) and $14 /mo (billed yearly)
- CMS – $29/mo (billed monthly) and $23 /mo (billed yearly)
- Business- $49/mo (billed monthly) and $39 /mo (billed yearly)
The eCommerce plans are as follows:
- Standard – $42/mo (billed monthly) and $29 /mo (billed yearly)
- Plus – $84/mo (billed monthly) and $74 /mo (billed yearly)
- Advanced – $235/mo (billed monthly) and $212/mo (billed yearly)
Shopify

Shopify stands as an all-encompassing eCommerce platform for entrepreneurs. It empowers businesses at every step of their journey. Its unparalleled wealth of industry leadership draws strength from success stories. Numerous traders have thrived on its platform.
Shopify offers merchants the ability to create personalized online stores. They enjoy flexibility to sell across multiple channels and platforms. Shopify offers a versatile solution for web and mobile interfaces. It supports in-person transactions, brick-and-mortar locations, and pop-up shops. Its seamless integration with social media and online marketplaces further extends your outreach.
A fundamental asset of Shopify is its cloud-based and hosted infrastructure, guaranteeing accessibility from any internet-connected device. Additionally, Shopify carefully manages software updates and server maintenance, allowing you to monitor and manage your business from virtually any location.
Feature list:
- Product Management
- Payment Options
- eCommerce Analytics
- Fast Load Times
- Support
Pricing: One of the cheapest website builders, Shopify, offers 2 different types of plans.
- Monthly plans
- Yearly plans
The monthly plans are as follows:
- Basic – $25/mo
- Shopify – $65/mo
- Advanced – $399/mo
The yearly plans are as follows:
- Basic – $19/mo
- Shopify – $649/mo
- Advanced – $299/mo
HubSpot CMS

HubSpot’s Content Management System (CMS) is a robust platform designed for developers. It’s designed for individuals with solid web development knowledge. This includes HTML, JavaScript, and CSS expertise. This overview delves into the key aspects of HubSpot CMS. It equips users with knowledge to craft outstanding websites.
At the heart of HubSpot CMS lies content enablement. It fuels business expansion by empowering efficient content management. This CMS seamlessly integrates website content with lead generation tools.
Analytics connects with the HubSpot CRM system. It streamlines the creation of personalized web experiences. These experiences align with broader business goals.
Whether you’re a newcomer or a seasoned HubSpot CMS user, it serves as a versatile tool to elevate your online presence and achieve your marketing objectives. Notable features include customizable themes and modules, offering flexibility and power for crafting compelling web content.
Feature list:
- Themes
- Modules
- Smart Content
- Smart CTA
- Strong Community support
Pricing: The HubSpot CMS plans are as follows:
- Free
- Starter – $20/mo (billed monthly) and $18 /mo (billed yearly)
- Professional – $890/mo (billed monthly) and $800/mo (billed yearly)
Final Thoughts
After carefully comparing Wix vs Wix Studio, both platforms show distinct strengths. Each has its own weaknesses to consider. Wix, with its intuitive drag-and-drop interface, is perfect for beginners. It helps those looking to create websites quickly.
On the other hand, Wix Studio caters to designers and developers. They demand more advanced functionality like responsive design and custom code. Overall, the choice depends on your specific goals and needs.
Whether you prioritize ease of use or advanced customization matters. Both Wix and Wix Studio offer valuable website creation tools.







