How to Add Product Filter in WooCommerce Store: A step-by-step Guideline
Mamunur Rahman
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If you’re running a WooCommerce store, helping customers find the right product fast is crucial. Research reveals that 75% of online shoppers abandon websites when they can’t quickly find products they need.
Understanding how to add product filter in WooCommerce Store is essential for modern eCommerce success. Product filtering functionality is crucial because it enables customers to quickly and easily find the specific products they are looking for. This is why WooCommerce users need the WooCommerce Product Filter plugin.
The Product Filter plugin for WooCommerce is one of the best ways to help your customers find specific products they’re looking for. It features powerful filtering options that help users quickly and easily narrow down their choices, eliminating the need for any additional plugins. It has many features, one of which is product filters that help you find exactly what your customers need!
With the best WooCommerce product filter, shoppers can narrow down results easily. They filter by attributes like color, size, category, or price range. It makes the buying journey smoother and more efficient.
To make your WooCommerce store more useful and user-friendly, you need to install a WP Product Filter plugin. This easy-to-use extension will allow customers searching for products in their browser window to access some valuable information about each item they’re viewing–including price points as well!
- Key Takeaways
- What is a WooCommerce Product Filter?
- Why Do You Need to Use WooCommerce Product Filter?
- Seamless Integration with the Elementor Plugin
- Better User Experience
- Stand Out from Competitors
- Increase the Conversion Rates
- How Does This Article Help You?
- Top WooCommerce Product Filter Plugins (2025)
- How to Add Product Filters to a WooCommerce Website?
- Installing the Woolentor plugin
- Vertical Filter:
- Horizontal Filter:
- How to Add Product Filters for WooCommerce using WooLentor | WooCommerce Product Filters
- Alternative Methods to Add Product Filters
- Frequently Asked Questions
- Conclusion
Key Takeaways
- Explore advanced WooCommerce Elementor product filter customization
- Master the step-by-step process of how to add product filter in WooCommerce
- Compare the best product filter plugin for WooCommerce options
- Learn Elementor product filter widget integration
What is a WooCommerce Product Filter?
A WooCommerce product filter helps customers narrow down product searches using specific criteria. These criteria include price, category, brand, color, size, and custom attributes. It transforms your basic shop page into an interactive shopping experience.
Product filters enable visitors to select multiple options simultaneously. The system then displays only products matching their chosen criteria. This eliminates the need to scroll through hundreds of irrelevant products.
Why Do You Need to Use WooCommerce Product Filter?
Product filters sort products by category, brand, or price range effectively. They make it simpler for customers to find precisely what they want. WooCommerce Product Filter helps customers locate specific products quickly and easily.
It has many different filtering options, including price range and categories. This makes it easier than ever to ensure customers find suitable items.
You can install extra plugins to extend your business’s functionality on WooCommerce. WooCommerce lacks filtering capabilities by default, requiring additional solutions.
Statistics reveal that 75 percent of visitors abandon a site if they don’t discover what they’re searching for in 15 seconds.
Using a WooCommerce product filter plugin can dramatically improve navigation and user engagement. These plugins enable you to quickly add a product filter in WooCommerce, enhancing usability and conversions.
Here are some points why you should use a product filter plugin:
Seamless Integration with the Elementor Plugin
Product filters integrate seamlessly with Elementor, and offer quick filtering capabilities. Plugins like ShopLentor make it easier than ever to find desired products. You can now handle all your website needs with ease.
The design focuses on customer needs and preferences. Customers feel comfortable while browsing through content or purchasing items online. This works regardless of which browser window opens first.
Better User Experience
Filters are an important component in enhancing the user experience. WooCommerce product filters help customers quickly find the products they are looking for.
With the WooCommerce product filter plugin, you can control how your products are displayed to shoppers. Customers will no longer have to waste time browsing through hundreds of products.
Stand Out from Competitors
A Product Filter creates an interface between your website and customers. It provides them with only relevant information about products they might buy. This saves valuable time for both parties involved in the transaction.
Increase the Conversion Rates
Product filters on your website increase conversion rates for each purchase. They help people find perfect products that match their specific needs exactly. This means less time wasted browsing and more genuine sales opportunities.
You can filter by price, color, size, or any custom attribute. With more specific information about products, customers can make confident purchasing decisions.
How Does This Article Help You?
Today’s consumers demand efficient product discovery tools in online stores. Product Filters significantly improve customer experience with WooCommerce searches. We’ll show you how product filters improve your WooCommerce experience. You’ll discover how to add product filtering options both vertically and horizontally.
Top WooCommerce Product Filter Plugins (2025)
Before diving into tutorials, let’s compare the best WooCommerce product filter plugin options available:
ShopLentor (Free & Premium):
- Features: Elementor & Gutenberg integration, vertical/horizontal filters, AJAX functionality
- Best for: Elementor users seeking comprehensive filtering solutions
WooCommerce Product Filters (Official)
- Features: Official WooCommerce plugin, extensive customization, SEO-friendly URLs
- Best for: Stores requiring official WooCommerce compatibility
- Price: $79/year
YITH Ajax Product Filter
- Features: Real-time filtering, mobile optimization, color swatches
- Best for: Stores needing advanced AJAX functionality
- Price: $69.99/year
Barn2 Product Filters
- Features: Fast performance, extensive filter types, developer-friendly
- Best for: Large catalogs requiring high-performance filtering
- Price: $89/year
How to Add Product Filters to a WooCommerce Website?
Product filters are one of the most important aspects of your WooCommerce site. Without proper product categories and user search capabilities, customers see everything as unorganized. This doesn’t help anyone find what they need efficiently.
To resolve this problem, you can add extra plugins to WooCommerce since they don’t include any filtering choices by default! Here we’ll use ShopLentor, one of the most popular WooCommerce plugins. It enables you to add product filters on WooCommerce pages conveniently.
ShopLentor helps you create a custom and modern-looking online store very quickly. The features are extensive and cover all essential requirements. It includes everything from product filters to sliders for complete customization.
This plugin enhances WooCommerce functionalities by adding powerful filtering options. These options let your customers find products in multiple ways. WooCommerce product filtering functionality remains very flexible with numerous available options.
Installing the Woolentor plugin
With just a few easy steps, you’ll be able to install the plugin and get started with your new site.
- Go to your WordPress admin area and, under Plugins, choose Add New.
- In the search box, enter WooLentor.
Another easy way involves downloading the plugin from WordPress’s repository. Then upload it directly onto your dashboard for immediate installation.
ShopLentor offers a user-friendly interface with adjustable settings for quick searches. Customers won’t worry about spending hours scrolling through endless product pages. ShopLentor has filtering capabilities making product discovery quick and efficient.
Woolentor offers two types of product filter widgets, which are vertical and horizontal. Here are the steps to adding product filtering options for both vertical and horizontal displays.
To add the product filters vertically,
- Create a section and select an appropriate structure for it with at least two columns.
- Find the “Product Filter” widget in the Elementor widget panel and drag it to a column of your section.
- After you’ve added the widget, you’ll be asked to choose a filter type.
- You can use the “Filter” panel to add multiple filtering options that enable your customers to quickly locate the goods they’re searching for.
That is how you may use vertical WooCommerce product filters.
You may have noticed that many internet retailers utilize the product filters in a single column. Let me show you how to add numerous product filters across your store horizontally.
- Create a new section and select a structure for it, just as we did before.
- In the search box of the Elementor widget panel, type in “Product Filter.”
- Drag the “WL: Product Horizontal Filter” widget to a location in the section.
- After you’ve added the widget, a few horizontal product filters will be displayed by default.
So, this is how you may quickly add a variety of product filters to your WooCommerce store.
Vertical Filter:
The vertical filter widget enables consumers to quickly discover their desired items. It offers a range of filtering options for enhanced product discovery. It includes filters like product price, categories, tags, and additional features.
With vertical filter options, you can choose from various styles and layouts. This gives your filters an individual, customized appearance that matches your brand.
There are many types available, including product price and category filters. Just select the one that suits your specific needs best.
Let’s show you some of the features of vertical filter widgets.
- To indent the categories in a hierarchical manner, add a text title for the filter using the “Additional Options” panel.
- The “Product Archive” widget is here to see the filtered results. This will allow you to adjust the number of columns or rows displayed on a show for your store visitors who want more information about each item before making a purchase.
- You can also use this option to add sorting choices, allowing your store visitors to sort through the goods. The resulting count will also be displayed in this widget.
- The “Style” tab allows modifying all of the necessary styles for each element of this widget’s design
Horizontal Filter:
Horizontal filter options let you customize the look and feel complete. You can apply different styles to match your website’s design perfectly.
To make product filters more visible on small screens, use horizontal filtering. Make the row shorter by navigating to the “Advanced” settings and unchecking “Desktop devices.” Mobile users should only see horizontal product filters when this option is enabled.
For mobile devices, enable only the horizontal option to ensure an optimal user experience. We disabled it for desktop and tablet computers to prevent display conflicts. Otherwise, users see vertical filter listings instead of clean horizontal layouts.
Here are some features of the Horizontal filter widget:
- The “Product price” filter option gives additional controls to set the minimum and maximum pricing here. This helps customers to choose according to their capability.
- Add a title text for the filter using “Additional panel”. This will save your customer time and hassle.
- The “Style” tab includes all of the essential styles for each part of this widget’s design, allowing you to change them as needed.
- You can filter products by adding various filtering options to the “Filter” panel. Inserting just the filter title, placeholder, and most importantly, the sort of filter is all it takes to create a product filter.
- You can also choose whether or not to enable each filter’s maximum width here.
- You can add or remove any filter if necessary.
To gain a more in-depth and detailed idea about the product filter widget of the WooLentor plugin, you can watch this comprehensive video tutorial, where everything is presented in a clear manner.
How to Add Product Filters for WooCommerce using WooLentor | WooCommerce Product Filters
Alternative Methods to Add Product Filters
WooCommerce includes basic filter widgets that work without additional plugins:
- Filter Products by Price: Basic price range slider
- Filter Products by Attribute: Simple attribute-based filtering
Limitations: These default widgets offer limited customization and basic functionality only.
Frequently Asked Questions
What is a Product filter?
Filtering by-product is a feature that enables buyers to narrow down their search for products based on several criteria, such as price, color, size, and customer feedback. Product filtering on your shop might make it simpler for customers to browse items the way they want to use filters.
Why is product filtering important?
Product filtering is important because it helps people find exactly what they need. They can get what they want without confusion over which items work. As a result, they can enjoy browsing your store more easily and confidently.
Filtering positively impacts your business by increasing product views. This leads to higher conversions and improved customer satisfaction overall.
How many filters do I need?
There’s no limit to the number of widgets you can have on shop pages. You may add or remove filters as needed for your specific requirements.
Is it possible to use multiple filtering widgets simultaneously?
Yes, but be careful about the number of filtering widgets on your site. Each widget requires space, and poor placement can significantly confuse customers. Strategic placement prevents navigation difficulties and maintains clean, organized layouts. They might miss options or feel overwhelmed by too many filters on the screen.
Is the product filter a paid or free service?
Some plugins, such as ShopLentor, have built-in product filters. There are no additional charges for basic filtering functionality with these solutions.
Can I add a horizontal product filter in WooCommerce?
Yes, you can add horizontal product filters in WooCommerce using plugins like ShopLentor. A horizontal filter WooCommerce layout improves usability significantly and fits well. It works perfectly with many Elementor-based WooCommerce designs and themes.
How do product filters affect SEO?
Product filters can improve SEO when implemented correctly with proper URL structures. They help search engines understand your product organization and categories better. However, avoid creating duplicate content issues with filter combinations that generate similar pages.
Conclusion
If you’re selling items with various features and characteristics, product filters are crucial. They help customers drill down to find what they’re searching for more quickly, which is especially essential in catalogs with a large number of products.
Using a suitable filter may provide several advantages for your company, such as increasing the number of views and conversions. People will see only products they are interested in, and it will increase potential user engagement. So don’t put it off any longer; see how our Woolentor’s product filter widgets can help you take your business to the next level!
